Alternative Channels Sales Manager

At 1440 Foods, we’re on a mission to energize people to unleash their full potential with a portfolio of great-tasting, high-protein snacks and supplements. Our brands Pure Protein®, Body Fortress®, MET-Rx®, and FITCrunch® make better nutrition accessible, enjoyable, and part of an active lifestyle.

As a fast-growing sports and active nutrition company, we are shaping the future of health and wellness in CPG. If you’re looking to make a big impact in a high-growth, entrepreneurial environment, we’d love to have you on board!

The Alternative Channels Sales Manager is responsible for developing, managing, and growing 1440 Foods' presence across Value, Drug, and Alternative/Specialty Retail channels — including off-price, hardware, farm & ranch, automotive, sporting goods, travel, entertainment, and food service accounts. This role drives distribution, velocity, and brand visibility by building strong distributor and retail partnerships, while leading execution across a diverse set of headquarter-call accounts.

We are looking for a highly motivated, entrepreneurial sales leader with a passion for health and wellness and a proven ability to grow business across multiple channels. This role requires strong relationship-building skills, analytical thinking, and the ability to influence cross-functional partners and broker teams.

If you thrive in a fast-paced environment and enjoy building brands through strategic selling and executional excellence, we'd love to hear from you.

• Build and maintain strong relationships with food service and vending distributors including Vistar, Core-Mark, Sysco, and regional partners.
• Create monthly and quarterly promotion activity for distributors to drive incremental placement and close distribution gaps across serviced accounts.
• Conduct regular business reviews with distributor representatives to track performance, identify gaps, and execute joint business plans.
• Train and educate distributor sales teams on 1440 Foods' product portfolio, selling points, and brand story.
• Manage deductions, credits, and promotional programs within established guidelines.

• Develop and grow business within value and dollar channel accounts (e.g., Dollar Tree, Family Dollar, and Dollar General).
• Present tailored assortments and value-pack configurations aligned to channel shopper profiles.
• Partner with trade marketing team to develop channel-specific programs and promotional pricing strategies.

• Open new, manage, and grow existing health food store accounts, including Vitamin Shoppe, GNC, independents, co-ops, and regional natural chains.
• Secure prominent shelf placement and in-store promotional support.
• Leverage distributor relationships to drive pull-through and replenishment at store level.
• Partner with brokers where applicable to maximize coverage and account penetration.

• Manage and grow a diverse book of headquarter-call accounts across off-price and discount retail (e.g., TJX, Ross, Burlington, Five Below), hardware, farm & ranch, automotive, and sporting goods (e.g., Home Depot, Tractor Supply, Auto Zone), and travel, entertainment, food service, and office/education accounts (e.g., Hudson News, Paradies, Cinemark, Fed Ex Office).
• Navigate channel-specific buying mechanics, including opportunistic/closeout programs, dealer-market buying shows, and distributor-managed concession and micro-market programs.
• Secure prominent checkout, front-end, and planned placement and negotiate promotional and program support.
• Leverage Vistar, Core-Mark, and other distributor relationships to drive pull-through, replenishment, and new account activation.
• Identify and convert new…