Group Sales Coordinator - COTALAND

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and Live Nation producing over 30 headline concerts every year at the Germania Insurance Amphitheater.

COTALAND is an amusement park with over 30 attractions and experiences, including first-of-their-kind roller coasters.

Group Sales Coordinator supports COTALAND's group sales efforts by managing inquiries, coordinating reservations, maintaining sales information, and supporting the planning and execution of group visits and events. Reporting to the Group Sales Manager, this role helps ensure a responsive sales process, accurate booking information, and a positive experience for group organizers from initial inquiry through their visit.

Working closely with Sales, Operations, Guest Services, and other park teams, the Group Sales Coordinator contributes to group revenue growth by supporting lead conversion, maintaining organized booking processes, and ensuring group arrangements are communicated and coordinated effectively.

Group Sales Inquiries & Lead Coordination: Respond to incoming group inquiries, gather booking requirements, qualify opportunities, and coordinate follow-up activities to support timely responses, lead conversion, and group sales growth.

Booking, Reservations & Sales Administration: Coordinate group reservations, ticketing arrangements, booking confirmations, contracts, deposits, and payment information. Assist with preparing proposals, quotes, and group packages using approved pricing and discount guidelines.

Client Communication & Relationship Support
:
Serve as a key point of contact for group organizers, providing information on packages, availability, booking requirements, and visit details. Maintain timely communication and elevate complex requests, pricing exceptions, or sales opportunities to the Group Sales Manager.

Group Visit & Cross-Functional Coordination: Collaborate with Operations, Guest Services, Food & Beverage, and other park departments to communicate group requirements, confirm arrangements, and support a smooth experience for scheduled group visits and events.

CRM Management, Reporting & Sales Support: Maintain accurate lead, account, and booking information within CRM and sales tracking systems. Track group bookings, projected attendance, sales activity, conversion rates, and revenue performance while supporting the Group Sales Manager with reporting, forecasting, and sales initiatives.

Guest Experience & Process Improvement: Assist with resolving booking-related issues, gather feedback from group organizers, and identify opportunities to improve communication, booking efficiency, and the overall group experience.

• 2+ years of experience in sales coordination, reservations, event coordination, hospitality, customer service, or a related role.
• Strong organizational skills with the ability to manage multiple bookings, deadlines, and competing priorities.
• Excellent written and verbal communication skills with a customer-focused approach.
• Strong attention to detail and accuracy in managing reservations, client information, and sales documentation.
• Proficiency in Microsoft Office applications and experience using CRM, reservation, or sales tracking systems.
• Ability to collaborate effectively with Sales, Operations, and other cross-functional teams.
• Ability to work in a fast-paced environment with occasional evening, weekend, or event-related scheduling needs.

• Experience in amusement parks, attractions, hospitality, entertainment venues, or group travel.
• Familiarity with group ticketing, event bookings, contracts, or payment coordination.
• Experience with Salesforce, Hub Spot, or similar CRM platforms.
• Experience supporting school groups, corporate outings, youth organizations, or other organized group visits.

• Must be at least 18 years of age.
• Ability to stand, sit, use hands to handle, or feel, reach with hands and arms.
• Ability to lift and/ or move up to 25 pounds.
• Ability to squat, bend, twist, push/pull.
• Ability to stand/walk for long periods.
• Specific vision abilities required by this job include close vision and distance vision.
• Work in extreme environments outdoors throughout the year.
• The noise…