Marketing Operations Lead

Experience: 5-8 years

Engagement: Independent contractor, full-time hours, paid monthly

Location: Remote, India

Shift: 1:00 PM 10:00 PM IST approx. 34 hours overlap with US Central morning. Not a night shift.

Industry: Medical Devices / Healthcare Products / B2B Distribution

Functional Area: Marketing & Communication Marketing Operations / Marketing Automation

Six campaigns, each a product line sold into a facility type

Every campaign is phone-led. Email does not replace the call it multiplies it. With 20 callers covering several hundred accounts and growing, our reps highest-value work is winning new accounts. Email is how we keep the existing base growing at the same time.

A hospital is not one customer its four or five buying centres. One facility may have the operating room buying one of our lines, imaging buying a second, sterile processing a target for a third, and every department a candidate for a fourth. Five campaigns, four departments, six contacts.

Today those campaigns run as separate lists. That breaks the moment a product crosses every campaign at once: multiple reps calling one hospital in a week, no view of how much of our range an account actually buys, and no way to use an existing operating-room relationship to open the sterile processing door.

Your job is to make the system account-aware while keeping campaign execution clean.

• Restructure Hub Spot. Its populated and in use. You will rebuild the object model, deduplicate facilities, and add the properties that make cross-sell queryable — facility type, department, lines purchased, departments penetrated. You are rebuilding a live system, not configuring an empty one.
• Get sales data in. Order history is not yet in Hub Spot. You’ll define the requirements for the integration and, in the meantime, work from order-line-level exports so that what an account buys comes from invoices rather than memory.
• Build sample tracking. Our entire motion is sample trial order, and we currently cannot measure where samples die. You’ll make sample-to-order conversion visible by product and by campaign.
• Build the cross-sell engine. Saved, self-refreshing lists: who buys one line but not the adjacent one; which hospital accounts have a department we’ve never called; which accounts have an operating-room contact but none in sterile processing; who hasn’t yet been offered our newest line. Today these are built by hand. They shouldn’t be.
• Build reporting infrastructure — account penetration, lines per account, campaign conversion, sample performance. Our Sales Ops Manager uses it; you build it.
• Build the email programmes that support the floor. Six, in build order:

1.
Post-sample follow-up — build this first. A sample that doesn’t get a timely call simply sits. Automated touches at day 3, 7 and 14, attached to our single most important conversion step

2.
Cross-sell introduction — an account buys one line, email introduces the adjacent one, the rep follows up with anyone who engages. The email warms the call

3.
Reorder nudges
, timed to consumption cycle

4.
Referral requests
, triggered on positive moments — a reorder, a converted sample — with referral source tracked on the account record

5.
Reactivation for accounts that ordered once and went quiet

6.
Post-delivery thank-you carrying one adjacent product

• Campaign operations — pipelines per campaign, lifecycle stages, and contact governance so no facility is called by three reps in one week.
• Protect deliverability. Two business units sending to a growing list of accounts. The higher-volume clinic-facing side must not damage the hospital side’s sending reputation — separate subdomains, warmed and monitored…