Mid-Atlantic Regional Manager; MD, DC, DE, Montgomery

Celebrating our 450th Anniversary in 2025, Lucas Bols is the global leader in the Liqueurs and Genever category with distribution in over 110 countries. Bols Liqueurs is currently the most awarded liqueur range in the USA. Its subsidiary Lucas Bols USA was launched in 2008 with the goal to further grow the Lucas Bols brand portfolio in the USA with a focused, energy driven and professional Sales & Marketing organization.

Reporting to the US Sales Director, East, the Mid-Atlantic Regional Manager will be responsible for development and expansion on strategic points of distribution and achieving their case sales goals. The Regional Manager will be part of a dedicated and passionate team, focused on sales, brand management and Distributor program management as it pertains to sales execution. He or She will be responsible for meeting all sales and sales management goals, making placements and tracking distributor initiatives with company key accounts, regional and national accounts as well as independent on premise and retail accounts.

This person will work closely with our distributor partners.

• 40% focus on Distributor Management and Team Engagement, 40% focus on Account Management, 20% focus on Brand Management

• Collaborate with the Leadership Team to deliver the common objectives of the organization utilizing KPI drivers
• Foster the LBUSA Culture to promote teamwork, accountability, and a winning attitude at our Distributors
• Share input and communicate learnings with Marketing Team to create effective programming
• Facilitate Distributor Programming and team meetings to ensure LBUSA Brands are top of mind
• Ensure wholesaler engagement including executing programming, sales, merchandising, brand education and market work-withs
• Attend distributor meetings focused on program introduction and route to market plans, focus on all levels of distribution, market share and sales alignment
• Review monthly performance with field level distributor management (Team Meetings).
• Monitor brand inventory in multiple distributor warehouses across the region, to ensure proper stock levels using current trends
• Maintain and monitor proper use of P.O.S. material
• Oversee multiple budgets across the region by managing distributor pricing, charge backs, expenses, and sample budgets

• He or She will have the aptitude to call on emerging regional chains; independent on-premise account development will be paramount to the success of the winning candidate
• Report on a weekly and monthly basis on the (new) accounts visited, achievements and expenses Build, maintain and enhance an on and off premise key account list independently as well as in collaboration with the distributor and develop strong relationships with key buyers/owners and managers for the LBUSA brand portfolio
• Manage assigned accounts in attaining sales, marketing, and profit objectives using VIP Karma

• Manage own quantitative and qualitative data including annual sales objectives and monthly scorecard
• Identify market trends and create opportunities
• Create, manage, and maintain brand pricing standards and distributor margins, utilizing LBUSA FOB structures, brand strategy, commercial budgets, and retail SRP guidelines
• Manage distributor to LBUSA expectations to brand standards throughout the markets and region

• Industry professional with 2-5 years of beverage sales and distributor management experience preferred; high-end bar, restaurant, and cocktail knowledge a plus; must reside in MD, DE, or DC. Baltimore area preferred.
• A commercial sales talent with the ability to see opportunities and execute them
• Strong current relationships with key accounts and key buyers
• Ability to manage financial budgets with shared responsibility over these markets
• Strong communication skills both verbal and written
• Bachelor's degree required
• Travel required approximately 25%
• Must have valid driver's license