Sales Growth Lead; Fractional, path

We’re a fast-growing US lead marketplace for real estate investors.

Company name shared at the screening call.

Our sales team is growing faster than our playbook and coaching.
We need a proven operator to tighten the process, raise close rates and coach reps.
This is hands‑on. You will be on calls, in the CRM and running coaching sessions.

A closer who also builds closers.
Someone who hears a bad call on Monday and has a fix in the playbook by Wednesday.
Bold. You’d rather change a script, test it and drop it than wait for permission.
Self-driven. Nobody will manage your to-do list or approve your scripts.
You sell from the buyer’s pain, not from our feature list.
You pivot fast. When the numbers say a pitch or offer isn’t landing, you change it within days.

• Investors burning cash on cold calling, mailers and lists that don’t convert.
• Wholesalers with empty pipelines and no predictable deal flow.
• Agents tired of paying for junk leads.

If your reps can’t name that pain in the first two minutes of a demo, you’ll fix that first.

Lifting weekly revenue from new and existing buyers, and building the forecast behind it. Every Monday you know what the week will close and why.
Year‑end push: help close holiday promotions (Black Friday, Cyber Monday) and a “start Q1 with deals” campaign.
First demo to close: track booked, held and closed demos by rep and by source. Find where deals are lost and fix it, whether it’s qualification, discovery, offer fit, objection handling or follow‑up.

Coaching:

call reviews, role‑plays and 1:1s every week. Every rep gets a weekly number. Act quickly and fairly on low performance.
Playbook: scripts, demo flow, competitor battle cards, offer guidelines, follow‑up cadences and handoffs to onboarding and support. All written down and actually used.
CRM discipline: every demo, outcome, deal and follow‑up logged the same day. Dashboards come from the CRM, not from memory.
Existing customers: work with Customer Success so new buyers get started and accounts grow. Upsell based on what each buyer needs, not what’s being promoted.
Feedback loop: bring what buyers say on calls back to product, marketing and supply.

We expect you to use AI daily. We care how you use it, not whether.
Use it to move faster: call transcription and analysis, objection mining, coaching prep, follow‑up drafting and pipeline reviews.
Do not use it to hand reps generic scripts or flood buyers with canned follow‑ups. Our buyers can tell, and they won’t buy.
AI finds the patterns. Your judgment and coaching change behavior.

You have authority to change scripts, cadences, demo flow and coaching priorities without approval.

• Pricing, discounts and payment plans stay within agreed limits.
• All staffing changes go through HR.
• Calling and texting stay compliant with TCPA (opt‑in, quiet hours).

Weekly sales scorecard reported to leadership. Raise problems early, with the numbers and a proposed fix.

Run the weekly sales team meeting in the EOS Level 10 format.

• Day 30:
  • You have listened to recorded calls from every rep and audited the pipeline and CRM data.
  • You have shared a written diagnosis of where deals are lost.
  • Every rep has a weekly number, and the weekly sales meeting and scorecard are running.
• Day 60:
  • The whole team uses one demo playbook, one qualification standard and one follow‑up cadence.
  • Every demo outcome is logged in the CRM within 24 hours.
  • First-demo close rate and revenue per booked demo are going up.
• Day 90:
  • The team hits its weekly revenue target in most weeks.
  • Your forecast is within ±10% of actual results.
  • Leadership can see each rep’s numbers live in the CRM without having to ask.