Business Development Representative

As a Business Development Representative, you’ll play a pivotal role in driving pipeline growth by engaging with prospects to uncover their needs and organizational objectives — presenting Foundant’s value proposition and instilling confidence in our offerings. You’ll manage inbound inquiries promptly and run proactive outbound efforts to create meaningful connections and new business opportunities, working closely with the sales team to hand off qualified leads with the discovery insights they need.

General responsibilities

• You’ll develop and maintain working knowledge of all Foundant products through ongoing training and skill development.
• You’ll stay up to date on industry trends, competitive offerings, and best practices in business development.
• You’ll attend and contribute to team meetings by sharing insights into lead flow, quality, quantity, and campaign performance.
• You’ll maintain a robust pipeline by systematically following up on sales-generated and marketing-qualified leads.
• You’ll keep the data in our CRM platform (Salesforce) accurate and up to date at all times, so the whole team can work from one reliable picture.

Inbound responsibilities

• You’ll manage Foundant’s pre-sales pipeline by handling top-of-funnel inbound calls and email communication, and scheduling virtual discovery calls for sales reps throughout the qualifying cycle.
• You’ll follow up promptly on all lead-generating activities, including events and conferences, to maximize conversion — because a fast, thoughtful reply is often a prospect’s first impression of who we are.
• You’ll collaborate with the marketing team to strengthen demand generation by providing input and feedback on campaigns and activities.

Outbound responsibilities

• You’ll collaborate with cross-functional teams to design targeted, comprehensive lead generation campaigns, contributing to segment and persona research, messaging strategies, engagement tactics, and timelines.
• You’ll execute outbound prospecting activities, including research, strategic calling, emailing, and social networking, to support campaign goals.
• You’ll partner with sales teams to prioritize and prospect into strategic target account lists within assigned territories.
• You’ll research and expand existing and new accounts by identifying and adding key contacts and relevant information.
• You’ll conduct consultative discovery conversations with prospect accounts, when needed for further qualification, to understand their needs and challenges.
• You’ll lead initial communication with prospects to present Foundant’s value, assess fit, and advance qualified leads into the proper sales pipeline.
• You’ll give sales representatives detailed insights and findings for a smooth lead handoff and better sales outcomes — so prospects never have to start the conversation over.
• You’ll contribute to the development of a comprehensive BDR “playbook” by documenting best practices, refining strategies, and supporting initiatives that enhance the BDR program at Foundant.
• Other duties as assigned.

• 1–2 years’ experience growing a sales pipeline through both outbound and inbound lead generation and nurturing efforts.
• Experience applying thoughtful, targeted outbound strategies and methods (beyond cold calling) to generate leads.
• Must be legally eligible to work in the United States.

• Adaptive Achievement: Brings an entrepreneurial, tenacious spirit — rolls up their sleeves, stays resilient in the face of rejection, and is always looking for new ways to reach the next level, with a strong competitive drive and interest in progressing to a quota-carrying direct sales role. Keeps activity disciplined, organized, and measured.
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