Lead Software Engineer Activation

At Branch were transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI decrease wasted spend and eliminate siloed attribution. Our Branch team consists of smart humble and collaborative people who value ownership over all. Everything we do is centered around creating a great product team and company that lives and breathes our motto :
Build Together Grow Together Win Together.

We are looking for an experienced Technical Team Lead to be a foundational member of our brand-new Activation engineering team. This is a unique high-impact opportunity to grow a new product line from the ground up one that will be central to our companys growth.

You will be a founding technical pillar for a link shortening QR code and landing pages platform similar in scope to other industry leaders. You will act as a key hands‑on builder and a strategic partner to Product and Design translating ambitious ideas and complex designs into beautiful intuitive and delightful user experiences.

This role requires a leader who can balance technical excellence with pragmatic decision‑making driving continuous value for our customers. If you are a hands‑on leader who loves the challenge of building new systems and mentoring a talented team this is the perfect role for you.

• Translate Design into Delight :
  Partner closely with Product and Design to translate Figma‑based designs and prototypes into pixel‑perfect responsive and accessible web applications that create genuine customer delight.
• Own & Solve :
  Act as a reliable technical contributor who owns drives and solves complex UI / UX problems independently resolving diverse issues with creativity. You will own the production operation and monitoring of your applications paying close attention to Core Web Vitals performance bottlenecks and error rates.
• Lead Projects :
  Independently lead key frontend projects through the full development lifecycle from scoping with product partners to deployment and post‑launch support.
• Improve & Adapt :
  Challenge existing processes and identify improvements in our technical stack and development lifecycle. You will be a key contributor to building and evolving our new Design System.
• Mentor & Influence :
  Mentor other engineers to accelerate their growth and encourage broad participation in technical discussions. You will be expected to persuade peers and stakeholders on difficult technical matters.
• Architect & Innovate :
  Take ownership of the frontend architecture. You will actively research create proofs‑of‑concept (PoCs) and introduce new frontend technologies libraries and patterns to the team.
• Drive Product Strategy :
  Partner directly with Product Management and Design counterparts to drive the solutioning of new features and an entirely new product line. You will be the key technical voice in defining what and how.

• Proven Technical Leadership : 5 years of software engineering experience with at least 2 years in a Technical Lead Lead Engineer or similar role where you were able to lead and coordinate work on the team.
• Full‑Stack Experience :
  Experience in both frontend development including React and modern Java script / Typescript but also back‑end development with a strong preference for proficiency in one or more of our target languages :
  Java or Kotlin. You can comfortably discuss and contribute to both front‑end architecture and API design and backend microservices.
• Strong Communicator :
  Excellent ability to articulate complex technical concepts to both technical and non‑technical stakeholders.
• Rapid Iterative Delivery : A strong bias for action and a pragmatic get it done mindset with experience leading a team in a rapid iterative environment focused on shipping customer value early and often (e.g. POCs MVPs).
• Customer‑Obsessed :
  You possess a deep sense of customer empathy and are driven to understand their needs ensuring that technical solutions are perfectly aligned with creating a delightful and effective user experience.
• Process & Quality :
  Strong knowledge of Agile…