Web Content Specialist

Description

The Texas Health and Human Services Commission (HHSC) Medicaid and CHIP Services (MCS) department seeks a highly qualified candidate to fill the role of Web Content Specialist. This position will play a critical role in ensuring that the Medicaid and CHIP webpages on the Texas HHS website follow federally mandated rules to improve stakeholder engagement with web content. The Web Content Specialist will work closely with the Strategic Communications Lead to complete quarterly updates across 300 Medicaid and CHIP webpages, ensuring content, links, and naming conventions remain accurate and consistent.

They will also work closely with the Web Experience Specialist to implement approved changes that will improve user experience.

The ideal candidate is thorough, proactive and enthusiastic. This role requires a confident coordinator who is detail-oriented, highly organized and committed to / driven by high standards. Success depends on the ability to build strong relationships across the division and operate comfortably across multiple web functions, including evaluating content to meet agency standards and coordinating with webpage owners to ensure timely updates to comply with federal rules.

The Web Content Specialist must develop a deep understanding of the federally mandated managed care access rules, and the Change Management team’s process designed to ensure quarterly compliance across all webpages and cohesion when working with the HHS Communications team on content updates and webpage enhancements.

• Conduct Quarterly Content Reviews – perform scheduled reviews of assigned Medicaid and CHIP webpages to ensure information is accurate, current, and compliant with federal standards. (35%)
• Coordinate with Subject Matter Experts and Webpage Owners – reach out to, collaborate with SMEs and webpage owners to verify content accuracy and secure necessary updates. (25%)
• Verify and Document Federal Compliance – assess each page against federal requirements and agency standards; document findings and resolve non-compliance issues. (15%)
• Update Content, Links, and Naming Conventions – make routine edits to text, links, and naming to maintain consistency and usability. (15%)
• Track changes and maintain records – record updates, approvals, and communication to ensure transparency and maintain federal compliance. (5%)
• Other duties as assigned (5%)

• Knowledge in coordinating web content updates and publishing external communications
• Knowledge in web content standards including formatting standards, naming conventions, and general header/footer use
• Proficiency in basic link checking, content formatting, and version control
• Understanding of project management and ability to execute projects in a timely, effective manner
• Knowledge of general professional writing principles and standards
• Knowledge of Associated Press Stylebook
• Knowledge of libel, slander and copyright laws

• Ability to follow processes related to web updates and other external communication platforms
• Quality-focused review of submissions for accuracy and completeness before submitting to the Web Services team or issuing alerts
• Ability to clearly communicate, ensuring that time-sensitive deadlines are featured in submission emails, and clarifying requirements with MCS staff
• Competence in accurately documenting changes, approvals, and compliance status
• Ability to take initiative and independently manage webpage reviews and required updates, ensuring adherence to quarterly timelines
• Ability to identify areas of improvement to streamline and strengthen the federal compliance process to improve web transparency and access to information
• Ability to build relationships with business partners to achieve a greater understanding of different business functions and goals
• Ability to see hidden problems, looking beyond the obvious, and responding accordingly
• Ability to work in a demanding, fast-paced environment and meet targeted deadlines

• Easily follows routine and provides ongoing support for completing external communications requests and quarterly web page audits
• Proficiency in prescriptive, cyclical work processes with…