Marketing Coordinator, Integration

Marketing Coordinator

Role Purpose

As a Marketing Executive in the Everyday Rewards Marketing team, this role is responsible for supporting the Marketing Integration team, focussed on coordinating strategic initiatives and member communications. This includes optimisation and orchestration of member communications, process improvement, trade planning and ad-hoc projects and initiatives to support business goals and member outcomes. It reports into the Integration Senior Marketing Manager in the Member & Program team.

This position plays a critical role in delivering Member and Business value for the Woolworths Group.

Key Responsibilities

COMMERCIAL

• Assist with weekly updates and reporting on trade activity to ensure all materials are prepared in a timely manner and circulated to relevant stakeholders

• Assist with campaign reporting and business casing

MEMBER

• Understands Member motivations across segments and drivers of engagement in the program and Member offers. Also understands the channels and communications to reach and drive action from Members.

• Uses data-driven insights to identify improvements and develop new, innovative offerings & experience uplifts

• Measures and reports on campaign performance to continuously improve the performance and effectiveness of offers and events

• You have a flair for creativity and are passionate about delivering the right messages at the right times to members in a simple and engaging way

OPERATIONAL

• Supports the Integration team with all things trade planning, communications scheduling and orchestration

• Delivers on weekly updates as needed by the business which include trade planning reporting, activity in market and communications updates

• Collaborates cross-functionally with teams across marketing, technology, customer communications, Brand & Marketing, finance and analytics to deliver compelling, valuable and measurable member activations

PEOPLE

• Contributes to a culture of collaboration, innovation, and member-centricity

• Role models a data-driven and test-and-learn approach to marketing plan delivery and optimisation

• Critical thinking skills with the ability to connect dots across diverse topics (e.g.process updates, single customer view and communications planning)

• Exceptional written, verbal, and presentation skills, including the ability to translate complex information into clear into actionable insights

• Proactively demonstrates initiative, willingness to learn, and high sense of ownership, essential for working autonomously in a fast-paced environment

Desirable

• Demonstrated interest in loyalty, retail, or subscription-based businesses

• Experience working in a collaborative team environment.

• 📊 Assisting with trade activity updates
• 🤝 Understanding member motivations
• 🤝 Collaborating cross-functionally

• 📈 Data-driven insights
• 🗣️ Exceptional communication skills
• 🎨 Creativity
• 💡 Interest in loyalty programs
• 🤝 Collaborative experience