Category, Brand & Insight Manager

Overview

Do you enjoy connecting consumer and shopper insight with brand and commercial decision-making?

Are you confident turning data into compelling stories that influence retailers and internal stakeholders?

Are you looking for a role with broader ownership across brand, category, and insight rather than a narrow support remit?

We’re partnering with a leading food & drink FMCG business to appoint a Category, Brand & Insight Manager - a genuinely hybrid role sitting at the intersection of brand strategy, category growth, and commercial insight.

This position is ideal for someone from a Brand, Category, Insight, or Commercial Sales background who thrives on using insight to shape decisions, influence retailers, and deliver tangible in-market results.

You’ll act as a connector between consumer insight, brand strategy, and commercial execution, working closely with Marketing, Sales, and NPD to unlock sustainable growth across brands and categories.

• Leverage consumer, shopper, and category insight (Nielsen / IRI / Kantar / loyalty data) to identify growth opportunities
• Translate insight into clear, actionable recommendations across range, merchandising, pricing, and promotional strategy
• Develop compelling category and brand stories to influence UK retailers and support customer sell-in
• Partner with Brand and NPD teams to guide innovation, renovation, and activation, ensuring ideas are insight-led and commercially viable
• Work closely with Sales to support joint business planning, commercial proposals, and retailer performance reviews
• Track brand and category performance, turning data into decisions and actions, not just reports
• Act as the voice of the consumer and shopper across the wider business

• Experience with in food & drink FMCG is essential
• Background in Brand Management, Category Management, Insight, or Commercial Sales
• Strong hands-on experience with Nielsen / IRI / Kantar or equivalent syndicated data
• Confident influencing retailers and senior internal stakeholders through insight-led storytelling
• Commercially astute, with an understanding of how insight links to P&L, distribution, and rate of sale
• Comfortable working cross-functionally with Marketing, Sales, and NPD
• Motivated by ownership, impact, and seeing ideas land in-market

• A true hybrid role spanning category, brand, and insight
• High visibility with real influence on commercial decisions
• Strong exposure to retailers and in-store execution
• Opportunity to shape how insight is used across the business
• Clear progression into senior commercial, category, or brand leadership

For more information, please contact Alice Redmond
.