EMEA Senior Brand Manager Platforms

EMEA Senior Brand Manager Growth Platforms Haddenham, UK

MAIN RESPONSIBILITIES:

Reporting into the EMEA Growth Platforms  HSS Marketing Manager, you will work as regional SBM supporting the Herbs, Spices and Seasonings strategy across our EMEA business; leading and delivering strategic projects based on our 3 year product pipeline across both renovation and innovation. Working closely with the Local Marketing teams and cross-functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability.

Insights & Analytics:

Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region

Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated focus areas

Working closely with our Insights & Analytics team you will turn data points and research into insights and insights into actions, to identify category innovation and renovation opportunities across the EMEA region Drive NPD & renovation post evaluations with actionable insights & build learnings into future plans

Sharing best practices in EMEA region and Global Ecosystem Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams. Strategy & Plans:

Support the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans

Lead the development & delivery of innovation and renovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams

Support our sustainability roadmap to deliver against our goals

Act as a regional member for your portfolio, liaising with wider global teams where relevant Commercial:

Accountable for the delivery of agreed innovation targets with P&L responsibility

Contribute to the product life cycle management, driving efficiencies through simplification

Partner closely with category management, sales and omnichannel representatives across markets to define optimum channel strategies

Team and personal leadership:

Act as a member of a team of 3 and collaborate based on the priorities set up by the MMManage workload and priorities balancing priorities if needed in collaboration with the MM Balance short term priorities with longer term deliverables

Demonstrate active listening and collaboration with key stakeholders across the business and ultimately determining the right action plans; influencing teams where needed to bring them on board with the priorities and plansCANDIDATE PROFILE Proven track record: successful experience working within FMCG Innovation & Brand-Building at the relevant level

Curious, data-driven & analytical: you will excel working with the likes of Nielsen, Kantar, Google Trends and Ad hoc research to perform analysis & turn insights into actions

Full mix marketing:
Ideally someone with experience beyond Innovation and Renovation; meaning they are able to understand the overall picture and influence of the various marketing levers and the role I&R can play within this Consumer-Centric: you will naturally place the consumer at the heart of everything you do & will excel at driving insight from market research & trends data, be comfortable working with a variety of research methodologies and a multitude of agencies Expertise in NPD and renovation:
Excellence in NPD development, execution…