Digital Marketing Executive

Digital Marketing Executive

LOCATION: Aylesford, Kent, Office based

WORKING HOURS: 8.00am – 4.30pm

CONTRACT: Full-time, Permanent

We're looking for a Digital Marketing Executive to join our growing team at Pineapple.

This is an exciting opportunity to become part of an award-winning business where you'll play an important role in supporting our continued success. If you're passionate about delivering great results, enjoy working collaboratively and are looking for a company that genuinely values its people, we'd love to hear from you.

As Digital Marketing Executive, you will drive the planning, delivery and optimisation of Pineapple’s digital marketing activity, helping build brand awareness, engage our audiences and generate enquiries.

Working closely with the Marketing Project Manager and wider marketing team, you will deliver campaigns across social media, email and the website. You will combine practical content creation skills with an analytical approach, using performance insights to improve results.

Creating marketing assets is an integral part of this role. Strong proficiency in Adobe InDesign is essential, enabling you to produce and update professional, on-brand materials for digital and print use.

• Plan and maintain the social media content calendar, aligning activity with product launches, events and wider marketing campaigns.
• Create, schedule and publish engaging content for Linked In and Instagram, including copy, branded graphics, carousels and short-form videos, with an interest in developing video editing skills using Adobe Premiere Pro or similar software. Previous video editing experience is advantageous but not essential, as training can be provided.
• Adapt product information, case studies, podcasts and other existing content into assets suited to different audiences and channels.
• Monitor engagement and relevant conversations, responding or directing enquiries to colleagues as appropriate.

• Set up, manage and optimise Linked In advertising campaigns within agreed objectives and budgets.
• Build and deliver email campaigns, newsletters and mailshots using Hub Spot, including audience segmentation, content formatting, testing and scheduling.
• Coordinate campaign content, assets and deadlines with colleagues and external suppliers.
• Test different messages, visuals and calls to action to improve campaign performance.
• Update website content using Word Press, ensuring information is accurate, current and adhering to SEO principles including page titles, headings, metadata, internal links and image descriptions.

• Monitor and report on social media, paid advertising, email and website performance using platform analytics, Hub Spot and Google Analytics.
• Identify practical improvements to content, targeting and campaign delivery.
• Maintain accurate campaign records and contribute to marketing planning.
• Undertake other reasonable duties consistent with the role.

Success looks like delivering engaging, on-brand digital campaigns that grow brand awareness, increase audience engagement and generate measurable results.

• Bachelor’s degree with an emphasis in graphic design or a related field.
• Practical experience delivering digital marketing activity across social media, email and websites.
• Expert proficiency in Adobe Creative Suite - especially InDesign, Photoshop, and Illustrator
• Expert proficiency in social media channels.
• Expert proficiency in email platforms, including building, testing and sending campaigns.
• Proficiency in Word Press.
• An understanding of paid social advertising, basic SEO and digital…