Commercial Marketing Manager Europe; Hybrid

Commercial Marketing Manager - £50,000-£55,000 per annum + up to 25% Bonus The Opportunity

We’re looking for a Commercial Marketing Manager to lead the growth of our evolving retail media and supplier brand marketing offering across Angling Direct’s omnichannel estate.

This is a commercially focused role where you will lead and own the development of supplier-funded marketing revenue streams, leveraging our store network, digital reach, and customer insight capability to deliver measurable impact.

You’ll play a key role in building and scaling an omnichannel media proposition, working directly with brands to translate data into campaigns that drive both sales and customer engagement.

• Develop and grow supplier-funded marketing revenue streams
• Build compelling commercial propositions and rate cards for suppliers
• Partner with brands to design data-led, omnichannel campaigns across stores and digital channels
• Identify and monetise advertising opportunities across in-store, online, and digital platforms
• Use customer insights (Ometria, Power BI and other tools) to target audiences and influence supplier investment
• Own campaign performance reporting – driving ROI, engagement and conversion improvements
• Align campaigns with category strategy, product launches and promotional calendars
• Work cross-functionally with Buying, Retail Operations and Digital teams to deliver best-in-class execution

This role is pivotal to delivering our ambition to grow commercial marketing income and retail media capability, while strengthening strategic supplier partnerships.

• Experience in commercial marketing, trade marketing, shopper marketing or FMCG customer marketing
• Strong commercial mindset with the ability to sell marketing opportunities to brands
• Proven track record of working with suppliers or external partners to generate revenue
• Strong analytical capability – able to turn customer insight into actionable campaigns
• Experience operating across omnichannel retail environments (store + e-commerce)
• Confident stakeholder manager, able to influence internally and externally
• Hands‑on, delivery-focused with strong attention to detail

• Opportunity to build and shape the development of the commercial marketing function in a dynamic and fast‑growing business
• Access to a highly engaged customer base and large omnichannel reach
• Direct visibility of impact through revenue generation and campaign performance
• High level of ownership and autonomy in a commercially critical role

Working at Angling Direct isn’t just another retail role. It is an opportunity to be part of a growing, purpose‑led business where you can genuinely make an impact.

Enjoy great rewards and benefits

• Competitive salary and bonus opportunities
• Generous colleague discount on products
• Pension and life assurance
• Wellbeing days off and support
• Access to ongoing learning and development

Turn passion into a career! If you love fishing, or simply enjoy working in a specialist customer‑focused environment, you’ll be surrounded by knowledgeable colleagues and customers who share that enthusiasm!