Vice President Enrollment Management

Vice President for Enrollment Management Leadership Profile

Azusa Pacific University seeks a seasoned, relational, and mission‑aligned enrollment leader to serve as Vice President for Enrollment Management during an important period of institutional renewal and strategic advancement. This role requires an executive who brings strategic clarity, emotional intelligence, and deep care for people, and who can lead confidently through complexity and change while fostering alignment and shared ownership.

APU is at a meaningful inflection point. The Vice President for Enrollment Management (VPEM) is responsible for advancing enrollment outcomes, building trust, and establishing clear leadership structures. The VPEM partners closely with senior leadership to shape the future direction of the university and to ensure alignment of enrollment goals, institutional priorities, and student success efforts across divisions.

APU seeks a change‑oriented, forward‑looking leader with the vision, energy, and entrepreneurial mindset to evaluate, modernize, and lead the enrollment enterprise. The VPEM will be empowered to implement innovative recruitment strategies, leverage advanced enrollment technologies such as Slate CRM, and incorporate emerging tools—including AI‑enabled approaches—to engage, recruit, and yield prospective students. The role requires a systems‑level leader who can set realistic enrollment targets, inform budget and resource planning, and lead with accountability, transparency, and collaboration.

The Vice President for Enrollment Management is responsible for leading all aspects of enrollment strategy, operations, and performance. In this role, the VPEM will:

• Lead the development, implementation, and ongoing refinement of comprehensive enrollment strategies aligned with APU’s mission, academic priorities, and financial goals.
• Serve as the institutional leader responsible for driving new student recruitment growth, while partnering closely with the Provost and Student Belonging leadership to strengthen retention strategies as a critical enrollment lever supporting overall enrollment growth and student success.
• Partner with the Provost, academic deans, and Student Belonging leadership to establish institutional enrollment targets that support academic quality and program vitality.
• Provide oversight of enrollment marketing, undergraduate admissions, graduate and online admissions, enrollment operations, financial aid, military and veteran benefits, student accounts, records/registrar, Student Services Center, the Welcome Center, international admissions and student services, and recruitment efforts across six regional campuses in southern California.
• Strengthen the “front door” experience for prospective and current students, ensuring a seamless, welcoming, and mission‑aligned enrollment journey.
• Build upon existing enrollment technologies and practices, including the university’s Slate CRM, to enhance data governance, analytics, and performance monitoring.
• Collaborate with the division of Strategic Communication and Engagement to ensure messaging, branding, and digital presence (including the APU website) effectively support recruitment and yield goals.
• Serve as a key liaison with external partners and community stakeholders to expand and diversify enrollment pipelines.
• Oversee enrollment policy in partnership with academic and executive leadership.

In this role, the VPEM will be expected to:

• Advance and align enrollment strategy: assess current approaches, identify opportunities for refinement, and implement forward‑looking, data‑informed strategies that strengthen outcomes across the enrollment funnel.
• Establish empowered leadership: clarify roles, decision rights, and accountability structures that enable directors and teams to lead effectively and confidently.
• Lead culture and team development: foster a culture of trust, transparency, collaboration, and professional growth within the enrollment division and with campus partners.
• Strengthen academic partnerships: build credibility with faculty…