Vice President Enrollment Management

Vice President for Enrollment Management Leadership Profile

Azusa Pacific University seeks a seasoned, relational, and mission-aligned enrollment leader to serve as Vice President for Enrollment Management during an important period of institutional renewal and strategic advancement. This role requires an executive who brings strategic clarity, emotional intelligence, and deep care for people, and who can lead confidently through complexity and change while fostering alignment and shared ownership. APU is at a meaningful inflection point.

The Vice President for Enrollment Management will be responsible not only for advancing enrollment outcomes but for building trust; establishing clear leadership structures; supporting a committed enrollment team; deepening partnerships with the academy; and aligning stakeholders around a shared vision for student access, success, and long-term institutional sustainability. The Vice President for Enrollment Management (VPEM) serves as the university’s chief enrollment officer and as a key member of the President’s Cabinet, partnering closely with senior leadership to help shape the future direction of Azusa Pacific University.

This leader will be charged with repositioning and strengthening enrollment performance and advancing the university’s mission through an ambitious, data-informed strategy and execution. Working across divisions, the VPEM will ensure strong alignment among enrollment goals, institutional priorities, and student success efforts. APU seeks a change-oriented and forward-looking leader with the vision, energy, and entrepreneurial mindset to evaluate, modernize, and lead the enrollment enterprise.

The VPEM will be empowered to implement innovative recruitment strategies; leverage advanced enrollment technologies, including Slate CRM; collaborate effectively with external partners and vendors; and thoughtfully incorporate emerging tools, such as AI-enabled approaches, to engage, recruit, and yield prospective students. This role requires a systems-level leader who can set realistic enrollment targets; inform budget and resource planning; and lead with accountability, transparency, and collaboration.

• Lead the development, implementation, and ongoing refinement of comprehensive enrollment strategies aligned with APU’s mission, academic priorities, and financial goals.
• Serve as the institutional leader responsible for driving new student recruitment growth, while partnering closely with the Provost and Student Belonging leadership to strengthen retention strategies as a critical enrollment lever supporting overall enrollment growth and student success.
• Partner with the Provost, academic deans, and Student Belonging leadership to establish institutional enrollment targets that support academic quality and program vitality.
• Provide oversight of enrollment marketing, undergraduate admissions, graduate and online admissions, enrollment operations, financial aid, military and veteran benefits, student accounts, records/registrar, Student Services Center, the Welcome Center, international admissions and student services, and recruitment efforts across six regional campuses in southern California.
• Strengthen the “front door” experience for prospective and current students, ensuring a seamless, welcoming, and mission-aligned enrollment journey.
• Build upon existing enrollment technologies and practices, including the university’s Slate CRM, to enhance data governance, analytics, and performance monitoring.
• Collaborate with the division of Strategic Communication and Engagement to ensure messaging, branding, and digital presence (including the APU website) effectively support recruitment and yield goals.
• Serve as a key liaison with external partners and community stakeholders to expand and diversify enrollment pipelines.
• Oversee enrollment policy in partnership with academic and executive leadership.

• Advance and align enrollment strategy:
  Assess current approaches, identify opportunities for refinement, and implement forward-looking, data-informed…