Retail Manager

Our Vision at Bahrain Surf Park is to bring surfing to the nation, and develop passion for health, wellbeing and fun through Waves for All. We will attract visitors from all continents, growing Bahrain’s surf and beach culture, and act as a catalyst to establish Bahrain not only as the Premier Surf Destination of the Middle East, but as a leading destination for fun - with Water, Waves and Surfing at our core.

We will create smiles, happiness, and wellbeing through safe fun activities for all backgrounds, abilities and generations, now and into the future.

The Retail Manager reports to the Head of Guest Experience and is responsible for leading the retail team across all core functions, including administration, procurement, stock control, merchandising coordination, and daily store operations.

This role oversees store purchasing and supplier coordination, ensuring the right product mix, quality standards, and inventory levels are maintained to meet commercial targets and guest expectations.

The position ensures the smooth and efficient operation of the surf retail store, maintaining high standards across product presentation, inventory management, and service delivery. The objective is to create a retail experience that enhances and complements the overall attraction experience.

The Retail Store Manager is accountable for building a high-performance retail environment focused on service excellence, operational efficiency, commercial performance, and guest satisfaction.

• Sales Strategy & Target Achievement: Formulate and execute comprehensive retail sales strategies to achieve and exceed daily, monthly, and annual revenue targets.
• Performance Analysis: Monitor key performance indicators (KPIs) including average transaction value (ATV), units per transaction (UPT), conversion rates, and sales per square meter; implement corrective action plans as needed.
• Commercial Promotions: Partner with Marketing to plan, launch, and evaluate promotional campaigns, seasonal sales, surf event pop-ups, and product bundle offers to maximize revenue.

• Recruitment & Onboarding: Lead the talent acquisition, interview, and selection process for Retail Assistants and Supervisors in coordination with HR, selecting candidates aligned with park culture.
• Training &
  
  Coaching:
  
  Conduct regular product, technical hardware, soft skills, and sales training programs to empower team members to deliver exceptional service and upselling.
• Workforce Scheduling: Design optimized shift rosters and coverage schedules balancing labor budgets with peak guest traffic and park event schedules.
• Performance Management: Set clear performance expectations, conduct routine appraisals, provide continuous feedback, and foster an inspiring, motivated team environment.

• Stock Ordering & Planning: Manage end-to-end purchasing and reordering strategies for apparel, surf hardware, accessories, and branded park merchandise in line with demand forecasts.
• Inventory Control & Audits: Oversee stock receipt, unboxing, barcode tagging, sensor attachment, and inventory transfers; direct regular stock counts, cycle checks, and annual audits to minimize shrinkage.
• Vendor & Supplier Relations: Maintain strong partnerships with surf apparel brands, hardware suppliers, and local distributors, negotiating favorable terms, lead times, and promotional support.

• Visual Merchandising Execution: Maintain impeccable visual standards across all displays, mannequins, racks, and window layouts according to brand guidelines and seasonal themes.
• Floor Planning & Product Placement: Strategically analyze traffic flow and product velocity to optimize store layout, high-visibility placements, and impulse-buy displays at cash wrap zones.
• Store Cleanliness & Aesthetics: Ensure fitting rooms, sales floors, checkout counters, and backroom storage areas are pristine, organized, and welcoming at all times.
• Cash Handling & Banking: Oversee daily opening/closing procedures, register reconciliations, float management, cash drop protocols, and safe banking practices in compliance with finance policies.
• POS & Systems Oversight: Manage the retail Point-of-Sale (POS) and stock management systems, ensuring accurate transaction processing, pricing integrity, and real-time inventory tracking.
• Executive…