Digital Optimization Manager at Allstate

Elevate digital sales at Allstate as a Manager of Digital Optimization. Focus on A/B testing, performance analysis, and improving customer journeys in a hybrid work model.

Join Allstate's Canadian Head Office as a Manager in Digital Optimization. You will leverage your expertise in digital analytics and e-commerce to address funnel friction, improve conversion rates, and enhance customer experiences. Collaborate across departments to drive data-led recommendations and innovative experiments that shape the digital sales strategy.

Key Responsibilities:

• Monitor digital funnel metrics and identify performance trends

• Manage the A/B testing roadmap and execution

• Translate insights into actionable optimization recommendations

• Enhance customer journey based on behavioral segments

• Prepare performance updates and communicate insights to leadership

Requirements:

• 7+ years in digital sales or funnel optimization

• Experience with analytics tools like session replay and heat mapping

• Proven track record in designing A/B tests

• Strong collaborative skills in a cross-functional setting

• Bachelor’s degree in a related field preferred

Drive improvements in digital sales performance and enhance customer engagement at Allstate's Canadian Head Office.
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