Revenue Operations Manager, Demand Funnel

• Full-time
• City: US Remote
• Department/Company:
  Base
  44

We’re building the go-to-market team for Base
44, an AI-powered software development platform recently acquired by Wix. As our first Marketing Operations hire, you’ll own the systems, data, and reporting behind our top of funnel, so every lead, product signal, and campaign turns into action and pipeline.

This role sits within Revenue Operations, reporting into Rev Ops leadership, and works side by side with Marketing, SDRs, Sales, and Product. You’ll partner closely with our marketing and events teams on campaigns, tracking, and lead follow-up, and with Sales leadership on routing, definitions, and handoffs. We’re scaling from a small team to a large one in a single year, so you’ll be the connective tissue between the people generating demand and the people converting it.

This role is ideal for an operator who loves both the plumbing and the insight. Our funnel is growing fast, with sources that include inbound, product-qualified leads and accounts, events, outbound, and partners, and you’ll make sure it is measured, routed, and followed up on correctly from day one. You won’t inherit a mature playbook. You’ll help build it, with the backing of Rev Ops leadership and Wix.

In your day-to-day, you will:

Own the top-of-funnel tech stack, including Hub Spot architecture (workflows, lifecycle stages, properties, scoring) and the integrations and enrichment tools connected to it (Zoom Info, Clay, Chili Piper, and others)

Design and run lead routing, assignment, and SLA monitoring across inbound, PQL/PQA, event, outbound, and partner sources, so no lead goes stale and every handoff to SDRs and AEs is clean

Partner with Product data to turn product usage signals into scored, routed, actionable leads and accounts

Build and maintain lead lifecycle and scoring models, and iterate on them based on conversion data

Own campaign infrastructure and tracking, including UTM governance, forms, list management, and campaign and event lead operations from capture through follow-up

Build attribution and funnel reporting that shows leadership what is driving opportunities and pipeline by source, campaign, and segment

Create dashboards and weekly reporting on lead volume, conversion rates, speed to lead, and pipeline contribution, and flag problems early

Set data hygiene standards: deduplication, field integrity, enrichment, QA, and documentation

Partner with Marketing, SDR, and Sales leadership to align on ICP, definitions (MQL, SQL, PQL, SAL), and handoff processes

Use AI and automation to remove manual work from lead ops and reporting, and share what works across the GTM org

Work with Rev Ops on territory, capacity, and forecasting inputs that depend on top-of-funnel data

4+ years of Marketing Operations, Growth Operations, or Revenue Operations experience at a B2B SaaS company, ideally in a high-growth or startup environment

Deep, hands-on Hub Spot ownership (not just usage): workflows, lifecycle design, scoring, routing, reporting, and integrations

Proven experience building lead routing, SLAs, and handoff processes between marketing, SDR, and sales teams

Experience with attribution models, funnel metrics, and campaign reporting, and the ability to turn data into clear recommendations

Comfort with enrichment and data tools (Zoom Info, Clay, or similar) and with data hygiene at scale

Strong analytical skills, with SQL or advanced spreadsheet and dashboarding experience

Experience with PLG motions, including PQLs or product usage data, is a strong plus

Familiarity with AI, ML, or developer-centric SaaS is a plus

Hands-on use of AI and automation tools to improve how operations work

Self-motivated, structured, and comfortable…