Associate Athletics Director for Marketing and Fan Engagement

Associate Athletics Director for Marketing and Fan Engagement

Apply now Job no: 553594
Work type: Management (MPP)
Location: Bakersfield
Categories: MPP, Athletics, At-Will, Full Time, On-site (work in-person at business location)

UNION CODE: M80

FT/PT: Full-time

PAY PLAN: 12-month

WORKPLACE TYPE: On-site (work in-person at business location)

• However, offer amount will be commensurate with candidate’s experience, education, skills, and training.

CSU CLASSIFICATION SALARY RANGE: $4,135 - $12,288

PAY BASIS: Monthly

BENEFITS: CSUB offers a best-in-class benefit package for eligible employees that includes an array of medical plans, choice of dental plans, vision coverage, retirement participation in CalPERS, CSU tuition waiver, up to 24 vacation days per year, sick leave with unlimited accrual, 15 paid holidays per year and more! See our benefits website for additional information.

CANDIDATES ELIGIBLE

TO APPLY:

Open to all qualified applicants

SPECIAL INSTRUCTIONS TO APPLICANT:

FOR PRIORITY CONSIDERATION
, applications must be received by December 15, 2025; however, the position will remain open until filled.

POSITION

PURPOSE:

The Department of Athletics services the entire community and its alumni. It is responsible for creating an institutional culture that is supportive of students. The department provides leadership in the development of services and programs that enrich student life, extend, and enhance academic experience, and contribute to an environment that encourages personal growth and development.

Under the administrative direction of the Director of Athletics, the Associate Athletics Director for Marketing & Fan Engagement manages a comprehensive marketing, communications, and external engagement program designed to enhance the visibility, reputation, and financial success of CSUB Athletics. The position oversees marketing, communications, creative services, live broadcasting, advertising, and spirit programs, ensuring all initiatives reflect institutional and departmental priorities. The incumbent develops and implements strategic marketing and communications plans to drive attendance, fan engagement, and revenue growth, while maintaining brand consistency across all platforms.

The position supervises assigned staff within marketing, promotions, creative services, and broadcasting, coordinating the production of creative content, game-day promotions, and media relations activities. The incumbent also provides administrative oversight for assigned sport programs, serving as the primary liaison between coaches, staff, and Athletics leadership to support student‑athlete success.

DUTIES & RESPONSIBILITIES:

• Athletics Marketing & Communications Oversight
  • Develop and execute comprehensive annual marketing and communications plans designed to enhance fan engagement, attendance, and revenue generation for CSUB Athletics.
  • Oversee the design and production of promotional materials, publications, and creative content to ensure consistent messaging and brand alignment.
  • Direct the creation, scheduling, and distribution of email and social media content across all platforms to increase interest, excitement and loyalty for the department and teams.
  • Manage marketing relationships with athletic department third‑party multimedia rights partners to maximize revenue and corporate sponsor initiatives.
  • Develop and maintain multi‑year marketing and promotional strategies for all 16 varsity programs, ensuring consistency with departmental priorities and goals.
  • Coordinate the production of game‑day scripts, in‑venue promotions, and sponsorship activations to create an engaging fan experience.
  • Ensure timely production of photography, videography, and graphic assets for use in departmental marketing and communication efforts.
  • Build and maintain relationships with media outlets and key community partners to increase visibility and coverage of CSUB Athletics.
  • Supervise marketing and promotions staff, including directing and monitoring daily assignments and assisting in hiring, training and evaluations.
  • Oversee cheer and dance coaches, along with the pep band. Direct strategy for implementing spirit programs into game‑day operations and…