California – Account Executive

Fast Facts

Reading Horizons is seeking a California-based Account Executive to drive sales in the K-12 education sector, focusing on relationships with the California Department of Education and school districts to enhance literacy programs.

Responsibilities:The Account Executive will prospect and build relationships within K-12 districts, secure vendor status, represent the company at education events, and meet sales quotas through effective communication and coordination with internal teams.

Skills:Candidates should possess strong knowledge of K-12 education in California, excellent communication and relationship-building skills, and be experienced in sales and navigating educational policy.

Qualifications:Preferred qualifications include existing relationships within California education, experience with the approval process for educational products, and familiarity with CRM tools like Salesforce.

Location:Bakersfield, CA, US

Compensation:$70000 – $90000 / Annually

At Reading Horizons, we are on a mission to eradicate illiteracy because we believe literacy is opportunity. We provide educators with a proven, simple instructional method powered by our tech-enabled solution to teach students how to read. We aim to make a measurable impact in K-12 schools and serve 8 million students by 2032.

If you’re passionate about making a difference and want to work for a purpose-driven organization, Reading Horizons might be the perfect place. We live and breathe our core values: make an impact, put people first, and show up as a supportive partner. We are committed to creating a collaborative workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work.

We believe a diverse and inclusive workforce leads to better decision-making and fuels our growth and impact.

The primary focus of an Account Executive (AE) is to achieve a sales quota within a defined territory. The Account Executive will be responsible to build a territory by prospect (dials, email, social media, etc.) into districts and leveraging relationships with existing customers to cross-sell, up-sell, and renew business.

We are currently only screening applicants who live in the state of California for this role.

• Lead the process of getting Reading Horizons added to the approved vendor list under AB 1454.
• Build strong relationships with decision-makers at the California Department of Education, county offices of education, and K–12 school districts.
• Educate stakeholders on how Reading Horizons aligns with state priorities, reading intervention mandates, and AB 1454 requirements.
• Identify and close district opportunities once vendor status is secured.
• Represent the company at California education conferences, events, and stakeholder meetings.
• Work cross-functionally with internal sales, marketing, and legal/compliance teams.
• Set up a territory plan with your manager and work the plan all year to exceed quota.
• Set up a list of potential prospects, divided by zones and work to get demos scheduled for prospects.
• Coordinate with an Education Specialist and Sales Development Rep to set up appointments, product demonstrations, and seminars throughout the territory.
• Establish and maintain communication with potential, returning, and continuing customers via email, phone, and on-site visits.
• Plan, develop, and conduct on-site events and virtual demonstrations.
• Write quotes and build a pipeline to exceed quota.
• Assist our Customer Success with the implementation of our products and services after the sale has been completed.
• Follow up with clients regularly to ensure needs are being met and identify opportunities.
• Illustrate the value of products and services to create growth opportunities; compile and analyze data to identify trends.
• Participate in brainstorming, office activities, staff meetings, and client meetings, researching and assisting with program development for existing clients and new prospects.
• Ultimately responsible for meeting and exceeding quota in your territory.

Duties, responsibilities and activities may change at any time with or without notice.