Sr. Marketing Manager - AEO

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Organic Growth organization is Kraken’s engine for compounding, durable user growth. It integrates SEO, ASO, RAF (Refer-A-Friend), and Content, working cross-functionally with Product, Data, Engineering, Legal, and Brand.

Our mission: make Kraken discoverable everywhere that users — and machines — look for credible information about crypto. The AEO function will play a pivotal role in shaping this next phase of growth by aligning data, content, and technical systems around AI-era discovery principles.

We are looking for a Senior Manager, Answer Engine Optimization (AEO) to define and own Kraken’s strategy for discoverability across AI Overviews, chat assistants, knowledge panels, voice systems, and semantic search environments.

This role sits within the Organic Growth organization alongside SEO, ASO, RAF, and Content — and will serve as a strategic bridge between technical infrastructure, brand authority, and AI discovery ecosystems.

You’ll design how Kraken’s data, content, and entity presence interact with large language models (LLMs) and generative search systems. This is not traditional SEO. This is about building Kraken’s identity into the foundation of intelligent search.

• Define and lead Kraken’s AEO strategy — spanning AI search (SGE, Bing Copilot), voice assistants, LLM integrations, and multimodal surfaces.
• Build and maintain Kraken’s entity and data ecosystem, ensuring accurate, structured, and retrievable information across Wikidata, schema, and knowledge graphs.
• Partner with Engineering and Product to implement AEO-first technical infrastructure (structured data, graph APIs, embeddings, crawl optimization).
• Lead AEO content architecture, guiding teams on creating short-form, citation-friendly, verifiable content aligned to AI retrieval behaviors.
• Collaborate with Brand, Legal, and PR to ensure Kraken’s data and messaging are authoritative, compliant, and discoverable in AI systems.
• Measure and optimize AI visibility and citations using emerging tools (e.g., Perplexity, Bing Copilot analytics, SGE monitors).
• Partner with Data Science to define AEO performance frameworks — moving beyond rankings toward citation share, retrieval rate, and AI-influenced conversion.
• Build internal education and best practices for AEO across Kraken’s global teams.

• 7+ years in search, structured data, or technical growth roles, with deep understanding of AI-driven discovery ecosystems.
• Expertise in Answer Engine Optimization (AEO), Entity SEO, and Semantic Search — including schema markup, knowledge graph curation, and data structuring.
• Proven ability to bridge engineering and content, translating AI retrieval requirements into actionable systems.
• Experience optimizing for LLM and AI search visibility (Google SGE, ChatGPT browsing, Bing Copilot, Perplexity, etc.).
• Strong command of structured data formats (JSON-LD, RDFa, microdata), APIs,…