Sales Manager | Manufacturing | OEM | B2B & B2C Solar - United Kingdom

Sales Manager (B2C / B2B) – UK

Salary: £70,000 – £100,000 + excellent benefits
Recruiter: TGRC – Exclusive Search
Contact: Qihan Geng, Regional Director – APAC –

Our client is a leading Chinese Solar Original Equipment Manufacturer (OEM) with a global presence and a strong reputation for delivering high-performance photovoltaic solutions. Serving the residential, industrial & commercial (I&C), and utility-scale markets, they are committed to driving the global transition to clean energy through innovation, quality, and service excellence.

We are seeking a highly capable Sales Manager to lead and expand the company’s UK sales operations across B2C and B2B channels
. The successful candidate will bring a strong track record in Solar PV sales
, covering residential, I&C, and utility sectors, and will be responsible for developing new business, managing key accounts, and building strategic partnerships.

• Develop and execute sales strategies to achieve revenue growth across multiple market segments.

• Identify and cultivate new business opportunities in residential, I&C, and utility solar PV markets.

• Manage relationships with key customers, distributors, and project partners.

• Lead contract negotiations and manage the full sales cycle from opportunity identification to closing.

• Collaborate with technical and operations teams to ensure customer satisfaction and project success.

• Monitor market trends, competitor activity, and regulatory developments to inform strategic decision-making.

• Proven track record in solar PV sales across residential, I&C, and utility markets.

• Strong commercial acumen with experience in both B2C and B2B environments.

• Established network of industry contacts in the UK solar sector.

• Excellent negotiation, communication, and presentation skills.

• Ability to work independently while collaborating effectively with global teams.

• Salary: £70,000 – £100,000, dependent on experience.

• Benefits: Attractive performance-related incentives, healthcare, pension contributions, and other benefits.

TGRC is acting as the exclusive recruitment partner for this position. For a confidential discussion, please contact:

Qihan Geng
Regional Director – APAC, TGRC
E: