Sr. Manager, Sales Operations

Sr. Manager, Sales Operations

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. ((Use the "Apply for this Job" box below).)

The Senior Manager, Sales Operations is responsible for driving U.S. Sales operational excellence through strategic process optimization, cross-functional collaboration, and the development of a high-performing Sales Operations organization. This role enhances Sales team productivity, ensures compliance and accuracy across tools and systems, and delivers consistent, customer-ready processes. With a big-picture mindset and strong change leadership, this role builds sustainable solutions, strengthens end-to-end operational flow, and positions Sales Operations as a strategic partner within the business.

• Lead and evolve the Sales Operations function through efficient, scalable processes and clearly defined, accountable roles and responsibilities aligned with key business partners.
• Develop and implement end-to-end operational workflows (OBM, product data flow, pricing, B2B, and seasonal tools) that improve sales productivity and ensure compliant, accurate data across systems.
• Drive cross-functional collaboration with Sales, Product, Merchandising, Marketing, Finance, and SAP project teams to align on requirements, streamline information flow, and support system transitions.
• Create actionable KPIs, reporting tools, and operational dashboards that provide visibility into performance, customer service, and compliance.
• Build a centralized, user-friendly Wholesale knowledge hub and communication framework to enhance education, consistency, and accountability.
• Lead the creation of a scalable Wholesale Onboarding Program and the Sales Playbook to support training, knowledge sharing, and sales readiness.
• Manage process improvements for budget-sensitive areas (e.g., samples) by proposing cost-effective, auditable, and customer-aligned solutions.
• Serve as a change leader—strengthening organizational understanding of end-to-end dependencies, encouraging ownership mindsets, and reinforcing a sales-centric, team-oriented culture.
• Assess and enhance current state processes while delivering future-state recommendations that increase efficiency, accuracy, and customer satisfaction.
• Develop forward-looking operational strategies and long-term organizational design recommendations to build a sustainable, high-impact Sales Operations team.

• Bachelor's degree with typically 10 years of relevant experience OR Master's degree with typically 8 years of relevant experience OR Typically 14 years of relevant experience without degree OR Typically 3-5 years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
• Significant experience in Sales Operations, Wholesale Operations, or related fields within consumer goods, retail, or similar industries.
• Demonstrated success designing and implementing end-to-end operational processes, tools, and reporting frameworks.
• Strong understanding of sales systems, data flows, and process governance; experience with SAP or ERP transitions strongly preferred.
• Proven ability to collaborate cross-functionally and translate feedback into scalable, business-aligned solutions.
• Skilled in setting KPIs, analyzing operational data, and using insights to drive decisions and improvements.
• Strong leadership…