Lead Generation Associate, Franchise Development

Lead Generation Associate, Franchise Development –
Choice Hotels International

Job Summary: The Lead Generation Associate plays a critical role in supporting Choice Hotels’ growth strategy by identifying and sourcing high‑potential leads for franchise development opportunities. Leveraging advanced prospecting tools and CRM systems, the associate qualifies leads and transitions them to the Sales team for conversion into franchise agreements.

• Prospecting:
  Utilize in‑house technology and prospecting subscriptions to identify viable prospects for franchise development opportunities.
• Contacting Prospects:
  Conduct scripted cold calls to understand prospect needs, challenges, and interest in franchising with Choice Hotels.
• Qualify & Manage:
  Score and prioritize leads for the Sales team; maintain accurate records in Salesforce, including notes and call history.
• Transition Leads:
  Ensure seamless handoff of qualified leads to Regional Vice Presidents, providing detailed notes and client insights to improve conversion success.

• High school diploma or equivalent combination of education and work experience required.

• Technical proficiency with online databases and CRM systems (Salesforce preferred).
• Understanding of the sales process and ability to think analytically about lead prioritization.
• Strong communication skills (verbal, written, listening), time management, and organizational abilities.
• Demonstrates persistence and resiliency in prospecting activities.

• Competitive compensation and benefits, including medical, dental, and vision coverage.
• Leave and paid time‑off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice Hotels worldwide.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, the company offers a range of high‑quality lodging options across the upper upscale, upper midscale, midscale, extended stay, and economy segments. The global headquarters is located in North Bethesda, MD, with satellite offices in Scottsdale, AZ and Minneapolis, MN.

Choice Hotels values entrepreneurial dreams and is committed to supporting its franchise owners, associates, and corporate leadership.

Entry level

Full‑time

Sales and Business Development

Choice Hotels International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected category.