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Product Portfolio Manager Hybrid

Job in Baltimore, Anne Arundel County, Maryland, 21276, USA
Listing for: CareFirst BlueCross BlueShield
Full Time position
Listed on 2026-10-17
Job specializations:
  • Business
    Corporate Strategy, Business Analyst
Salary/Wage Range or Industry Benchmark: 92000 - 182000 USD Yearly USD 92000.00 182000.00 YEAR
Job Description & How to Apply Below
Position: Product Portfolio Manager - (Hybrid)
PURPOSE:

The Product Portfolio Manager is responsible for driving product portfolio management, product operation, and product lifecycle design activities while working across the company to develop processes to mediate the gaps. In addition, the incumbent is responsible for building partnerships with other business functions to improve product development efficiency, execution alignment, and time-to-market. Drive monthly, quarterly, and annual portfolio presentation and planning across the company.

Track budget for various product development and research programs and provide analysis for strategic product planning. Understand, assess, and improve Product Development Lifecycle internal processes.

Resp & Qualifications

PURPOSE: The Product Portfolio Manager is responsible for driving product portfolio management, product operation, and product lifecycle design activities while working across the company to develop processes to mediate the gaps. In addition, the incumbent is responsible for building partnerships with other business functions to improve product development efficiency, execution alignment, and time-to-market. Drive monthly, quarterly, and annual portfolio presentation and planning across the company.

Track budget for various product development and research programs and provide analysis for strategic product planning. Understand, assess, and improve Product Development Lifecycle internal processes.

Essential Functions
  • Provide direct support to the organization in all designated product segments, by serving as the subject matter expert; assisting in strategic planning; operations process improvement assistance; assistance in operational staff training; making presentations to accounts and brokers; conducting broker training, conducting Sales training; conducting large scale employee/member or prospect meetings. Provide subject matter expertise and leadership to all areas of the company related to Market regulations, policies and nuances, and serve as an advisor on related implementations and task forces.
  • Manage and assist in the development of new products and features for assigned market segments. Identify differentiated, innovative and value-added benefits to succeed in highly competitive market. Determine the strategic fit of product portfolio and develop strategies to target high growth and profitable customer segments. As products are developed or modified, ensure that they are consistent with overall corporate strategic direction.

    On continual basis, engage in comprehensive product life cycle management for all products.
  • Manage and assist in the analysis, evaluation, quantification, and determination of future marketplace opportunities to create product and segment strategies balancing customer needs, financial requirements and corporate strategic goals. Maintain market focus by utilizing primary and secondary marketing research and by engaging feedback from accounts and brokers. Lead multidisciplinary teams to develop and publish annual product/segment plan.
  • For assigned Market, manage and assist in the facilitation of multidisciplinary product development or product implementation teams. Serve as business owner, point person and consensus builder for marketing, product, and strategic issues. For assigned Market, manage and assist in the monitoring of profitability, enrollment, customer satisfaction, and market and competitor trends in order to recommend new products, product enhancements, or product retirements.

    Develop monthly updates and presentation of quarterly comprehensive closing documents to marketing staff in order to gauge Markets performance and to summarize key findings and trends.
  • Lead the Go-to-Market efforts for the portfolio and communicate both…
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