Copywriter, Digital

Copywriter, Digital

At Under Armour, we are committed to empowering those who strive for more, and the company's values — Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality — serve as both a roadmap for our teams and the qualities expected of every teammate.

Our values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further — no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site here.

Under Armour is looking for a Copywriter to help shape our brand narrative by crafting compelling stories that disrupt sports culture and inspire athletes on the digital platforms where they spend time. In this role you will work collaboratively with a team of designers, producers, copywriters, and marketers to bring to life Brand and product stories that resonate with athletes. You’ll be responsible for translating creative briefs into powerful executions, then iterating these stories per platform to be most impactful for those communities, inspiring and informing the next generation of athletes.

This role will be instrumental in how our Brand speaks to the world—ensuring consistency, clarity, emotional resonance and channel nuance in every message.

• Develop on‑brand copy for product stories (informed by our Brand Vision, Mission, and Values) across all digital, social, web, experiential, and print marketing platforms. This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross‑functional partners.
• Support senior Copywriters across the creative department by writing content to support Style Guide deliverables.
• Write copy that is the best expression of UA’s brand voice across all of Under Armour’s marketing and advertising content to attract, engage, and convert our target demographic, the Focused Performer.
• Partner with designers and directors to develop transformative storytelling executions and experiences that strengthen the brand’s emotional connection with the Focused Performer.

• Ability to think strategically, manage many tasks at once, and deliver high‑quality output every time, on time.
• Requires samples of work submitted with resume and salary history [Examples:
  Digital/print ads, implemented campaigns, email marketing, direct mail, POP, online content/Ecommerce site reference (URLs)].
• Excellent verbal, written, communication, and presentation skills.
• Excellent organization, and collaboration skills.
• Microsoft Office and Mac platform proficiency.
• Strong fundamental writing skills and demonstrated creative capabilities.
• Opportunity to develop leadership and management skills.

• • Bachelor’s Degree
• • Minimum of 2‑4 years of communications and/or writing/content development experience.
• • Experience writing copy across digital channels is a MUST, and experience with retail/e‑commerce is a strong plus.

• Location: This individual must reside within commuting distance from our Baltimore, MD office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in‑office per week.

• No relocation provided.

$60,890.80 – $83,724.85 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days:
  Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise…