Digital Client Experience Analyst
Listed on 2026-10-12
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IT/Tech
Data Analyst
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role SummaryThe Client Experience Analyst supports the U.S. Intermediaries (USI) Digital Client Experience team by analyzing advisor interactions across digital channels and translating data-driven insights into actionable recommendations that improve the advisor experience. This role serves as a subject matter consultant for advisor-facing digital tools and services, leveraging web analytics, voice-of-client feedback, and business knowledge to identify opportunities for improvement, support product enhancements, and drive increased engagement.
The analyst partners closely with product owners, technology teams, sales support teams, and business stakeholders to evaluate advisor journeys, optimize digital experiences, support issue resolution, and ensure the successful delivery of advisor-focused enhancements.
Responsibilities- Analyze advisor behavior and digital experience performance using Adobe Analytics, Adobe Customer Journey Analytics (CJA), Qualtrics, and other data sources to identify trends, opportunities, and client experience improvements.
- Develop and maintain dashboards, reporting, and performance metrics that provide actionable insights to business stakeholders and leadership.
- Translate quantitative and qualitative data into clear recommendations that improve advisor engagement, satisfaction, and operational efficiency.
- Evaluate advisor journeys, including login and registration, onboarding, and service experiences, and identify opportunities to optimize digital interactions.
- Partner with product owners, UX teams, and technology teams to define requirements, write user stories, prioritize enhancements, and support Agile delivery activities.
- Conduct testing and user acceptance activities to ensure solutions meet business needs and deliver the intended client experience.
- Monitor advisor feedback and sentiment, design and administer surveys, and leverage voice-of-client insights to inform decision-making and continuous improvement efforts.
- Serve as a subject matter resource for advisor-facing tools and services, partnering with sales support and operational teams to troubleshoot and triage advisor issues.
- Collaborate with cross-functional stakeholders to support the delivery of digital experience initiatives, enhancements, and process improvements.
- Build strong relationships with business partners and communicate insights, recommendations, and project progress to influence decisions and enhance the advisor experience.
- Bachelor's degree or equivalent combination of education and relevant experience.
- 2+ years of experience in digital analytics, client experience, product analysis, marketing analytics, or a related discipline.
- Exp…
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