Marketing Manager - Brand & Strategic Projects

Marketing Manager – Brand & Strategic Projects

Oversee and manage marketing and brand initiatives from concept through execution. Responsible for maintaining brand consistency across all touchpoints, developing and enforcing brand guidelines, and collaborating with cross‑functional teams to strengthen brand identity. This role also bridges the gap between creative, digital, strategy, and new openings, ensuring projects are delivered on time, within scope, and aligned with business objectives. The ideal candidate thrives in a fast‑paced environment and has a solid background in marketing, brand management, project management, and stakeholder communication.

• Support national promotions by creating playbooks, collateral, and customizing approved graphic templates and guidelines
• Develop, maintain, and update brand guidelines for multiple brands, ensuring consistent application across all guest touchpoints including in‑venue signage, digital platforms, and promotional materials
• Lead national content creation and initiatives for multiple brands
• Act as brand lead for Vibe Dining, coordinating marketing initiatives with SVP Marketing and sharing best practices across concepts in the portfolio
• Create content for multiple “vibe dining” concepts, including reels, shorts, and longer‑form video
• Support brand architecture and positioning for new concepts, developments, or corporate initiatives
• Manage approval processes for creative assets and marketing collateral, streamlining feedback from multiple departments
• Serve as guardian of the Live! Hospitality & Entertainment brand across corporate and district‑level messaging
• Collaborate closely with operations, marketing, design, culinary, and external agencies to produce consistent, high‑quality brand collateral and guest communications
• Coordinate brand collateral development, training materials, and launch campaigns, including digital and static signage needs

• Lead project management and coordination for Brand DNA templates: create and distribute slides for team input; follow up to ensure timely completion
• Assist in the development of marketing plans for grand openings and the first 90 days post‑opening; ensure completion of all items on the marketing checklist
• Coordinate communication among internal teams and external vendors to keep all stakeholders informed of project status and upcoming deadlines
• Conduct market research and competitive analysis to tailor brand positioning and promotional efforts to local markets and guest demographics
• Manage ordering process for approved marketing items during venue openings; oversee invoices and track expenses against pre‑opening marketing budgets

• Assist in curating content and organizing media assets (photos, videos) for Cece’s Roland Park
• Serve as liaison with media outlets for advertising opportunities and ensure accurate submission of online award nominations
• Responsible for website updates, email campaign execution, and project management as needed
• Design and edit District Reference Guides, Catering Guides, and Venue Event Guides for private events
• Develop new Private Event Guides for all new properties and legacy locations lacking editable files
• Provide annual support for IMEX, including booth design and guide updates
• Support Photoshop and design needs as they arise; assist with leasing‑related design requests (site plans, brochure updates)
• Build and deploy email blasts for development and leasing communications; manage distribution schedule
• Source and organize assets for photo requests from construction, design, development teams, and external partners

• Minimum of five years’ progressive experience in marketing, advertising, and communications in a brand management or similar role, preferably in a hospitality environment
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Microsoft Office, and Open Table
• Detail‑oriented and able to perform tasks accurately and thoroughly
• Reliable – able to see tasks and projects through from start to finish; meet deadlines and budgets
• Outstanding planning and organization…