Sr. Lead, Marketing + Activations Americas

Sr. Lead, Marketing + Activations Americas

Sr. Lead, Marketing + Activations Americas

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

We’re looking for a strategic, creative, and collaborative marketing leader to join our team as Sr. Lead, Marketing + Activations. This role is ideal for someone who thrives at the intersection of storytelling, creativity, and execution. You will be responsible for transforming big ideas into integrated campaigns that resonate across multiple channels and drive measurable impact.

• Take creative concepts and translate them into integrated marketing strategies that span social, experiential, and traditional channels.
• Partner closely with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are aligned and executed seamlessly.
• Drive social-first thinking, using emerging trends and platform insights to maximize reach, relevance, and engagement.
• Present strategies, creative concepts, and performance insights confidently to senior leadership and cross-functional partners, driving alignment and influencing key decisions.
• Develop approaches to effectively leverage our athlete roster across campaigns, events, and social storytelling to strengthen brand impact.
• Contribute to a culture of creativity, curiosity, and collaboration that elevates ideas and supports strong cross-functional relationships.

• Bachelor's degree with typically 10 years of relevant experience OR Master's degree with typically 8 years of relevant experience OR Typically 14 years of relevant experience without degree
• 3–5+ years of experience in brand marketing, integrated marketing, social media strategy, or related fields.
• Proven ability to develop and execute multi-channel marketing campaigns across social, experiential, and traditional platforms.
• Strong cross-functional collaboration skills, with experience working closely with creative, media, product, digital, and agency partners.
• Deep understanding of social platforms, emerging trends, content best practices, and audience behavior.
• Ability to present and influence at multiple levels of the organization, including senior leadership—clear communicator with strong storytelling skills.
• Experience working with athletes, creators, or talent is a plus; ability to integrate them into campaigns in an authentic and brand-right way.
• Strong strategic thinking paired with the ability to manage details, timelines, and deliverables.
• Demonstrated creativity and a passion for staying connected to culture, trends, and consumer insights that shape modern marketing.
• Ability to thrive in a fast-paced, cross-functional environment with multiple projects and shifting priorities.
• Strong organizational skills and the ability to translate ideas into actionable plans.

• Location: This individual must reside within commuting distance from our Baltimore office.

• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

• Travel: 20%

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

• No relocation provided

$-$ USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience…