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Marketing Associate - B2B​/Professional Services

Job in Baltimore, Anne Arundel County, Maryland, 21276, USA
Listing for: Metis Strategy
Full Time position
Listed on 2026-01-11
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing, Marketing Communications
Job Description & How to Apply Below

Marketing Associate - B2B/Professional Services

1 day ago Be among the first 25 applicants

Interested in building and scaling a modern marketing engine that amplifies thought leadership, deepens executive engagement, and supports growth in a fast‑paced consulting environment? We are building our in‑house marketing function, and are seeking candidates who have worked in the marketing department of a consulting or similar B2B professional services firm, marketing the firm’s services and thought leadership to senior executives.

Metis Strategy is a strategy and management consulting firm that has operated with a single focus since 2001:
To influence and advise the senior‑most technology executives at the world’s most renowned companies on their toughest issues at the intersection of business, technology, and innovation. In our 20+ year history, we have established a reputation for helping Fortune 500 and Global 1000 companies meet their most critical business objectives through tailored engagements, media platforms, and executive events. Recognized as a Great Place to Work, one of the Best Boutique Consulting Firms in North America, and among the Fastest Growing Companies in the Americas, Metis serves clients across the United States and internationally.

As Metis continues to grow, we are seeking a Marketing Associate with hands‑on experience working in the marketing department of a consulting firm or other B2B professional services firm. This is a unique opportunity to be the firm’s first dedicated marketing hire
; someone who will not only execute campaigns, but shape the firm’s marketing philosophy, establish scalable processes, and position marketing as a strategic growth driver.

We speak to a CXO‑level audience, and the right candidate must understand their world, combining empathy and intellect to craft marketing that respects their time, earns their trust, and deepens engagement with our ideas. You’ll play a pivotal role in elevating the firm’s brand authority and fueling demand generation through targeted multi‑channel campaigns, flagship events, and media amplification.

Responsibilities of a Marketing Associate Content & Campaigns
  • Launch and manage multi‑channel campaigns across Linked In, email, and web.
  • Collaborate with consulting teams and subject matter experts to transform insights into compelling, client‑facing narratives (case studies, blogs, frameworks, success stories).
  • Repurpose consulting insights, case studies, and thought leadership into scalable assets (articles, infographics, carousels, short‑form video, and social tiles).
  • Draft, edit, and QA copy for emails, landing pages, social, and speaker/event promotions; ensure brand voice and editorial quality.
Marketing Ops & Data
  • Own day‑to‑day CRM and marketing automation hygiene (expansion, enrichment, segmentation, dedupe), and maintain opt‑in/compliance.
  • Use the CRM to build targeted outreach lists for events and email campaigns; analyze engagement data to surface insights.
  • Track and report on campaign KPIs, run A/B testing, and drive continuous optimization.
  • Design high‑impact visual assets and templates, translating complex consulting concepts into engaging, easy‑to‑understand visuals for external promotion.
  • Ensure consistent branding across campaigns, events, and client‑facing collateral.
Business Development Alignment
  • Partner with Growth and Client teams to align marketing campaigns with account pursuits and pipeline priorities.
  • Build and execute account‑based marketing programs and nurture journeys to accelerate the pipeline.
  • Support business development initiatives by preparing executive research packets, event attendee briefings, and prospecting materials.
  • Conduct ad‑hoc analysis and research (market, competitive, or client‑specific) to support business development conversations and strategic growth initiatives.
Events & Executive Programs
  • Promote Metis Strategy summits, dinners, and trainings (pre‑event outreach, landing pages, speaker assets) and execute post‑event nurture to convert interest to meetings.
  • Support client‑facing events with marketing collateral, speaker promotion, and post‑event insights distribution.
  • Coordinate closely…
Position Requirements
10+ Years work experience
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