Sr. Lead, Category Marketing - Accessories, Licensing, Outdoor Youth

Sr. Lead, Category Marketing - Accessories, Licensing, Outdoor, & Youth

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

The Sr. Lead, Category Marketing – Accessories, Outdoor & Youth role is responsible for category marketing strategy and oversight of execution for all marketing related activity within the categories (categories are sport specific, broken out by gender as appropriate). The teammate in this role will craft go‑to‑market strategies, positioning and activation plans for specific category business units at Under Armour. It is essential that this role focuses on driving Brand consideration and affinity and retail sales by delivering consumer‑focused marketing activations.

This role will work to coordinate the building of unified marketing materials across all touchpoints needed for global launches, working with regional teams to drive continuity of message. This leader will ensure Under Armour products are powerfully placed globally, across revenue channels, to connect with customers and drive sales, with direct responsibility over Accessories, Outdoor, & Youth marketing.

• Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the Accessories, Outdoor & Youth categories, with a focus on Brand building and foundational commercial stories
• Serves as the main point of contact for all Accessories, Outdoor, & Youth marketing
• Authors briefs (master, creative) to initiate and develop global‑level support elements for the regions
• Partners with regional marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
• Drives and delivers go‑to‑market timelines for relevant global and regional campaigns
• Provides input on sports marketing briefs and activation for brand assets
• Drives Global position and integrates into planning, while coordinating with the regions to ensure campaigns are regionally relevant
• Ensures briefs and feedback provided to Global from regions aids in the development of campaign elements that can be successfully leveraged by the region
• Partners with and supports Product and Brand Marketing Leadership
• Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
• Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the global market/consumer
• Assists Marketing Ops to measure effectiveness of marketing tactics

Other duties may be assigned

• Bachelor’s degree required
• Minimum of 8 years of relevant marketing experience in a fast‑paced, product‑oriented, consumer‑driven company
• Build marketing strategies tied to a business plans (long and short‑term)
• Strong Product Marketing
• Consumer and Business Analytics
• Consumer Segmentation and Targeting
• Creative Process Briefing
• Budgeting, ROI Quantification
• Internal client partnership‑building with product teams
• Be globally curious in nature
• Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
• Previous experience at Sports Company or retail environment is a plus
• Microsoft Office (Outlook, PowerPoint & Excel)
• Keynote

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work…