VP of Marketing and Impact

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Job Title:

Vice President of Marketing and Impact

Department:
Marketing

Reports To:

Chief Executive Officer

Travel:
Up to 25%

The Vice President of Marketing and Impact is a senior executive responsible for driving measurable business growth, brand strength, and social impact across Life Straw’s global portfolio. This role owns the full marketing and impact vertical, spanning brand strategy, demand generation, digital and ecommerce marketing, retail and wholesale marketing, consumer insights, analytics, and Life Straw’s sustainability and humanitarian impact programs.

This leader is accountable for building and executing a high‑performance, data‑driven marketing engine that delivers ROI across the entire funnel, from awareness and consideration through conversion, retention, and lifetime value, while ensuring Life Straw’s impact work remains credible, integrated, and core to the business.

The role leads a multidisciplinary team and accountabilities across brand, creative, content, digital marketing, ecommerce, retail marketing, and impact and sustainability, and serves as a key strategic partner to the CEO, VP of Global Sales, and Life Straw’s Leadership team.

• Own the global marketing strategy across channels and customer touchpoints, ensuring alignment with company growth targets, revenue goals, and profitability objectives.
• Lead full funnel marketing execution, including awareness, acquisition, conversion, retention, and loyalty across digital, ecommerce, retail, wholesale, and international markets.
• Establish clear goals, KPIs, and accountability for marketing performance, including ROI, CAC, LTV, conversion rates, retention, and channel efficiency.
• Build a rigorous, data‑driven marketing operatingҵо cadence using analytics, dashboards, testing, and insights to continuously optimize performance.
• Partner closely with Direct‑to‑Consumer ecommerce, sales, product, and finance to ensure marketing investments are aligned to demand planning, inventory strategy, and financial outcomes.

• Lead digital and performance marketing across paid media, marketplaces, and emerging platforms, with clear accountability for results.
• Oversee ecommerce marketing strategy, including Amazon and key retail digital platforms, ensuring strong traffic quality, conversion, and customer retention. (D бірге managed collaboratively, but in another vertical).
• Drive experimentation, testing, and optimization across channels using data, attribution, and consumer insights.
• Ensure marketing technology, data infrastructure, and analytics capabilities support scalable, high‑quality decision making.

• Define and evolve Life Straw’s global brand strategy, positioning, and narrative in a way that strengthens differentiation, trust, and long‑term brand equity.
• Ensure brand expression is consistent and effective across packaging, campaigns, retail environments, digital experiences, partnerships, and communications.
• Balance short‑term performance goals with long‑term brand‑building investments.
• Lead integrated product launches with a clear go‑to‑market strategy, and major campaigns in collaboration with product, sales, and operations.

• Own marketing strategy for brick‑and‑mortar retail, wholesale, and distributor channels, including in‑store storytelling, merchandising, retail media, and shopper marketing.
• Partner with sales and retail partners to drive sell‑through, velocity, and brand presence in physical environments.
• Ensure marketing strategies are adapted effectively for different channels and geographies.

• Lead Life Straw’s impact and sustainability strategy as an integrated business function, not a standalone initiative.
• Oversee all impact programs, including the Life Straw Give Back program, Safe Water Fund emergency response work, and sustainability and climate initiatives.
• Ensure impact programs are credible, measurable, transparent,…