Senior Manager, Marketing & Membership

Responsibilities

• Lead the development and implementation of multi-channel marketing and membership strategies that drive audience growth, engagement, and philanthropic support.
• Serve as a main point of contact with the Membership Services Bureau (MSB), the contractual service provider that administers membership processing, mail and digital acquisition campaigns, and data at BPM.
• Supervise the Marketing Manager and Membership & Marketing Associate, fostering a culture of collaboration, creativity, and accountability.
• Partner closely with the Major Gifts team to coordinate messaging, timing, and strategy across BPM’s campaigns, channels, and audience touchpoints.
• Collaborate with programming staff to ensure on-air fundraising messaging aligns with BPM’s broader marketing and membership goals.
• Develop and execute strategies for listener conversion, sustainer growth, and retention.
• Collaborate with the Events and Stewardship Manager to plan, promote, and help produce membership-focused events that enhance audience engagement and support BPM’s community presence.
• Use data analytics and CRM insights to evaluate campaign performance and guide future strategy.

• Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent professional experience.
• 5–7 years of progressive experience in marketing, membership, or audience engagement, ideally in nonprofit or media environments.
• Proven leadership and staff management experience.
• Demonstrated success in designing and implementing integrated marketing or membership campaigns.
• Excellent writing, storytelling, and content development skills.
• Strong analytical, organizational, and project management abilities.
• Experience with CRM systems and marketing platforms for segmentation, automation, and performance tracking.

• Experience in arts institutions, public radio, nonprofit fundraising, or subscription-based audience models.
• Familiarity with CRM and marketing automation tools (Salesforce, Blackbaud, or similar).
• Knowledge of digital engagement, analytics, and creative software (e.g., Google Analytics, Mailchimp, Adobe Creative Suite).
• Understanding Baltimore’s cultural, media, and philanthropic communities.
• Commitment to diversity, equity, and inclusion in all audience and member engagement work.