Senior Marketing Automation Manager

Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people‑centered strategy has defined us - and helped us grow a team that now serves over 180,000 learners worldwide.

Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we’re ready to expand our reach. All we need is you.

Make an impact - from near or far

At SNHU, you’ll have the option to work remotely in the following states:
Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.

We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.

The Senior Marketing Automation Manager will improve multichannel communications that support prospective students through every stage of the admissions process. You will work in Salesforce Marketing Cloud to enhance and personalize these communications, using data stored in Salesforce to guide the journeys and messages you create. You will report to the Director of Marketing Automation. #LI-Remote

• Model and promote effective use of Salesforce Marketing Cloud by demonstrating best practices and helping team members apply those practices to create student‑focused communications.
• Build personalized multi‑channel marketing journeys from the ground up.
• Manage ongoing email and text campaigns, monitor key performance metrics, and recommend improvements that strengthen communication effectiveness and support enrollment goals.
• Serve as a team leader for troubleshooting, data model questions, and overall support of more advanced automation workflows.
• Adhere to a Marketing Automation Quality Assurance process to ensure accurate, compliant, and timely delivery of communications that protect data integrity, institutional credibility, and the student experience.
• Use and promote established Salesforce Marketing Cloud best practices, including applying email and SMS compliance best practices such as CANSPAM, CASL, and GDPR when building communications.
• Collaborate with cross‑functional stakeholders, including the marketing automation team, to design, refine, and support multichannel student and prospect communications that respond to changing needs and improve relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned.

• Five years of marketing automation experience in Salesforce Marketing Cloud
• Four years of CRM Salesforce experience
• Bachelor’s Degree

We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you’re wondering whether SNHU is right for you, take the leap and apply. You might be just the person we’re looking for.

The annual pay range for this position is $77,794.00 - $. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $85,961.00 - $.

You’re the whole package. Your benefits should be, too. As a full‑time employee at SNHU, you’ll get:

• High‑quality, low‑deductible medical insurance
• Low to no‑cost dental and vision plans
• 5 weeks of paid time off (plus almost a dozen paid holidays)
• Employer‑funded retirement
• Free tuition program
• Parental leave
• Mental health and wellbeing resources