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Director of Marketing

Job in Baltimore, Anne Arundel County, Maryland, 21276, USA
Listing for: Leap Brands
Full Time position
Listed on 2026-10-08
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Management, Social Media Marketing, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 120000 - 180000 USD Yearly USD 120000.00 180000.00 YEAR
Job Description & How to Apply Below

A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels.

What You Will Do
  • Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings
  • Lead content creation across platforms and oversee brand standards for all locations
  • Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales
  • Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition
  • Own reporting and analytics for marketing performance and make data driven decisions
  • Lead CRM and loyalty strategy to increase frequency and retention
  • Manage agency partners and creative freelancers as needed
  • Develop the annual marketing budget and monitor spend against goals
  • Support new store openings with launch playbooks, creative, and on the ground activation
What You Bring
  • Experience leading marketing for restaurants or multi unit consumer brands
  • Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs
  • Ability to build marketing systems and processes from the ground up
  • Creative mindset with strong execution and project management skills
  • Comfortable in a fast growth environment with shifting priorities
  • Experience managing teams or agency partners
  • Strong communication skills and the ability to partner cross functionally
Compensation

Competitive base salary plus bonus structure commensurate with experience.

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