Content & Social Media Manager

Content & Social Media Manager

Job Title:

Content & Social Media Manager

Department:
Brand

Reports to:

Vice President of Marketing

Location:

Baltimore, MD

Salary Range: $85,000

The Content & Social Media Manager owns Life Straw’s organic social media presence, brand voice, community engagement, and content strategy across all platforms. This role manages all content across Instagram, Facebook, Tik Tok, Threads, and Linked In. The Content & Social Media Manager also builds and manages Life Straw’s brand ambassador and affiliate programs, oversees creator whitelisting partnerships, and develops educational and storytelling content that brings Life Straw’s extensive product line to life for consumers.

This role is the sole owner of Life Straw’s creator and UGC content pipeline and will also help bring Life Straw’s Give Back program and Safe Water Fund to life across social and creator content, connecting every purchase to the brand’s mission of providing safe water to communities in need.

This is a strategic, hands‑on role for a content professional who lives and breathes social media, understands platform-native content, has experience working with creators and supporting paid media partnerships, and can tell compelling brand stories and assist in the support of sales and business results.

• Own and manage Life Straw’s organic social media channels:
  Instagram, Facebook, Tik Tok, Threads, and Linked In. Experience with Reddit is a plus.
• Develop and maintain a strong, clear brand voice across all platforms, ensuring consistency in tone, messaging, and visual identity whether the content is educational, inspirational, or product-focused.
• Develop and execute a monthly content calendar aligned with product launches, seasonal campaigns, brand moments, and mission/impact storytelling.
• Own and manage the posting strategy and schedule across all social channels, ensuring cadence, timing, and content mix align with Life Straw’s master editorial calendar.
• Create platform-native content (Reels, Tik Toks, Stories, carousels, static posts) in collaboration with the Creative team, including producing short‑form video content using UGC, product demos, and original footage with tools like Cap Cut, Canva, and similar video/graphic editing platforms.
• Monitor trends, hashtags, and cultural moments to identify timely content opportunities that align with Life Straw’s brand.
• Own all community engagement across all platforms: proactively respond to comments, DMs, mentions, and tagged content in Life Straw’s brand voice, building genuine relationships with followers and advocates.
• Track and report on social media KPIs (engagement rate, follower growth, reach, video views) with monthly performance recaps.
• Coordinate with the Sr. Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.

• Source creator and UGC content to support all Life Straw product groups and content pillars, ensuring a steady, balanced pipeline of assets across product education, lifestyle, outdoor and travel, emergency preparedness, and brand, impact, and mission storytelling (including the Give Back program and Safe Water Fund).
• Own and manage the UGC budget: allocate spend across product groups and content pillars, negotiate creator rates, deliverables, and usage rights, and track spend, cost per asset, and content performance.
• Serve as the sole point person for all creator content, responsible for writing and delivering creative briefs, reviewing and proofing drafts, providing clear and timely feedback, managing revision rounds, and approving and finalizing all content.
• Ensure every creator agreement secures the…