VP of Business Development - East - Crownsville

Sandstone Care
- Baltimore, Maryland;
Sandstone Care
- Crownsville, Maryland;
Sandstone Care
- North Bethesda, Maryland

Position: Vice President of Business Development
- East

Job Type
:
Full Time

Location: Hybrid in Maryland or Virginia | Travel Required

At Sandstone Care, we inspire and empower change. The Vice President of Business Development plays a critical role in expanding access to life-changing care, strengthening community partnerships, and supporting sustainable organizational growth.

The Vice President of Business Development is a senior growth leader responsible for driving admissions, census growth, revenue performance, and market expansion across the east region. This role provides strategic and operational leadership for a field-based clinical outreach team while developing and strengthening referral relationships that increase patient access to care.

The VP of Business Development partners closely with Admissions, Clinical Operations, Marketing, and Executive Leadership to execute growth strategies that improve referral productivity, expand market share, optimize payer mix, and increase utilization across all levels of care. This leader combines business development expertise, healthcare industry knowledge, data-driven decision making, and people leadership to deliver sustainable growth and exceptional outcomes.

• Develop and execute regional business development strategies that drive admissions growth, census performance, and revenue achievement.
• Identify opportunities to expand market presence, enter new geographic territories, and increase referral volume across all levels of care.
• Establish strategic partnerships with hospitals, healthcare systems, behavioral health providers, educational institutions, payers, and community referral sources.
• Create and implement growth plans focused on patient volume, payer mix optimization, service line utilization, and market expansion.

• Maintain accountability for regional business development budgets, forecasting, and growth performance.
• Establish and monitor key performance indicators (KPIs), dashboards, scorecards, and communication plans to ensure consistent visibility into performance.
• Analyze referral trends, admissions data, market conditions, and outreach effectiveness to identify growth opportunities and mitigate risks.
• Drive achievement of monthly, quarterly, and annual business development targets.
• Recruit, hire, onboard, coach, develop, and retain high-performing field-based Clinical Outreach Representatives and Business Development professionals.
• Set clear performance expectations and hold team members accountable for activity, relationship development, and growth outcomes.
• Conduct routine ride-alongs, field visits, and performance coaching sessions to support team effectiveness.
• Foster a culture of accountability, collaboration, continuous improvement, and mission-driven service.

• Establish and maintain executive-level relationships with key referral partners and decision-makers.
• Serve as a strategic representative of the organization within healthcare and behavioral health communities.
• Develop market segmentation strategies and territory plans to maximize outreach effectiveness and referral productivity.
• Attend industry events, conferences, networking opportunities, and community engagements to strengthen brand awareness and referral partnerships.

• Partner closely with Admissions, Clinical, and Operations leaders to improve patient access, referral conversion, and overall customer experience.
• Collaborate with executive leadership to identify barriers to growth and implement scalable solutions.
• Support service line development, facility launches, geographic expansion initiatives, and growth-related projects.
• Ensure alignment between business development activities and organizational strategic priorities.
• Maintain accountability for Salesforce (or equivalent CRM) utilization, data integrity, pipeline management, and reporting.
• Leverage CRM insights to segment markets, track outreach activities, manage referral pipelines, and improve forecasting accuracy.
• Support CRM implementation, optimization, and adoption initiatives across the business development function.
• Utilize analytics and reporting tools to inform decision-making and maximize return on business development investments.

• Conduct…