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Job Description & How to Apply Below
Location: Bengaluru
Job Overview
We are seeking a strategic, agency-bred leader for the role of Group Head – Paid Social . In this role, you will hold end-to-end strategic ownership of 4+ enterprise-level BFSI (Banking, Financial Services, and Insurance) client accounts, driving performance while scaling a high-executing media team.
Key Responsibilities
BFSI Campaign Ownership: Lead end-to-end paid social strategies (Meta, Linked In, Google, etc.) tailored to complex financial products like credit cards, loans, insurance, and investments.
Media Planning & Optimization: Architect media plans for large-scale monthly budgets, continuously optimizing to improve CPA and maximize ROAS.
Team Leadership: Manage and mentor a team of performance marketing executives/managers to ensure high-quality execution.
Client Management: Act as the primary strategic partner for senior financial stakeholders, presenting performance reviews and growth pitches.
Cross-Functional Collaboration:
Partner with creative, data, and analytics teams to build compliant, high-converting ad assets and robust attribution setups.
Requirements
Experience:
4+ years of core Paid Social / Performance Marketing experience.
Mandatory Agency Background: Proven success managing multiple high-tier client accounts simultaneously in a fast-paced agency setting.
Mandatory BFSI Domain Expertise: Deep hands-on experience marketing for the banking, financial services, or insurance sectors, with an intimate understanding of financial regulations, compliance, and user journeys.
Scale & Depth: Proven track record of managing large budgets, advanced audience targeting (custom/lookalikes), and full-funnel lead generation.
Team Handling: Demonstrated experience leading and growth-tracking mid-level marketing professionals.
Technical Skills & Competencies
Platforms: Mastery of Meta Ads Manager, Linked In Campaign Manager, and CRM integrations (Salesforce, Hub Spot) for lead tracking.
Metrics: Obsession with CPA, ROAS, LTV, CTR, and offline conversion tracking.
Compliance: Sharp awareness of BFSI advertising policies and shifting data privacy frameworks.
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