ACN GN - SONG - MT - Salesforce Marketing Cloud - Manager

Location: Bengaluru

Job Title -  GN - SONG - MT
- Salesforce Marketing Cloud
- Manager

Management Level:  07/ Manager

Location:

Bangalore

Must have skills:  Salesforce Marketing Cloud

Good to have skills:  Pardot

Experience:

Minimum 9+ year(s) of experience is required

Educational

Qualification:

MBA/PGDM from a tier 1 or 2

Job Summary:

Practice:  Strategy & Consulting Global Network Song  |   Areas of Work:  Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities :  As part of the team, you will drive the following:

Design new campaign strategies and marketing plans across all channels.
Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
Experience developing next best action strategies
Developing business case for campaign strategies, technology solutions.

Experience with value architecting.
Derive insights for campaign, work on Campaign attribution and optimization strategy
Define campaign Key Performance Indicators and track them throughout the campaign lifecycle
Identifying marketing process improvement opportunities and re-define the processes.
Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Professional & Technical

Skills:

Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
Good consulting and techno-functional experience is preferred.
Excellent oral and written communication skills
Stakeholder Management:
Experience in working with middle to senior management levels within existing organization /client organizations.
Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
Proven success in navigating global matrixed environments and /or experience in client facing roles.
Ability to lead and manage small/ mid-sized teams.
Ability to work effectively in a remote, virtual, global environment.
Ability to work in a fast paced and unstructured environment.
Exposure to the process of developing capability.

Additional Information:

Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
MBA from a tier 1 or 2 college.
Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty

Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
Ability to use insights for campaign and strategy optimization.
Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
Ability to establish and build on working relationships effectively.
Experience in managing small/ mid-sized teams.
Experience…