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Job Description & How to Apply Below
The CoinDCX Journey:
Building the Future of Finance
At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India's first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.
We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what's next.
If you're driven by purpose and thrive in environments where your work defines the next chapter of an industry, you'll feel right at home here.
Inside CoinDCX's Creative Team
At CoinDCX, Design is more than just aesthetics, it is a strategic growth engine. Our Creative Team doesn't function as a traditional 'in-house studio' that merely fulfills tickets; we are core business partners who define how millions of Indians perceive and interact with the future of finance.
We operate as a self-motivated, high-impact unit that bridges the gap between complex fintech products and intuitive user experiences . As a member of this team, you won't just 'design collaterals' you will articulate visual strategies that drive trust, clarity, and measurable business outcomes. Whether it's a high-stakes performance campaign or a seamless in-app journey, our work is rooted in intentionality and brand excellence.
We move with speed and precision, treating every touchpoint as an opportunity to move the needle on engagement and retention. If you are a systems-thinker who thrives in a high-velocity environment and believes that great design is a non-negotiable lever for business growth, you'll find your home here.
About
The Role
We are looking for a Manager – Graphic Design (4+ years of experience) who can own visual lifecycle systems eone who understands that in fintech, clarity, hierarchy, and trust are growth levers.
This isn't just a visual execution role. It's a design systems and performance role, responsible for designing and ensuring lifecycle communication drives action, confidence, and retention as customer journeys grow in complexity.
You will work closely with Growth, Product, Brand, and Analytics leaders to ensure lifecycle design is intentional, scalable, and measurably effective.
You'll Excel in This Role If You
Think in systems, flows, and user intent, not isolated creatives
Obsess over hierarchy, usability, and clarity in complex products
Can connect design decisions to metrics and business outcomes
Are comfortable influencing roadmap and strategy through design
Take deep ownership of quality, consistency, and scalability
Have experience designing for fintech or regulated consumer products
What You'll Do
Own lifecycle design systems
Design variety of collaterals like Key visuals, Logos, Emailers, Performance creatives, Campaigns, Banners etc. for channels you'll be driving growth on:
Performance, email, push notifications & in-app journeys
Define and scale CLM design frameworks across onboarding, activation, engagement, and retention
Ensure visual consistency, accessibility, and clarity across lifecycle channels
Drive performance through design
Own design impact on engagement, CTR, and downstream conversion
Translate growth OKRs into clear visual strategies for high-intent moments
Integrate brand personality with best practices in high performing design
Enable experimentation at scale
Build modular, test-ready design systems that enable rapid A/B testing
Improve learning velocity through clean, comparable visual variants
Fluent with softwares and AI Tool Stack (non negotiable)
- Figma, Canva, Adobe Creative Suite, Gemini Pro, Adobe firefly, ChatGPT pro etc.
Good to have engaged with CLM tools (not compulsory ) - Clevertap, Hubspot, Moengage, etc
Set the craft and quality bar
Be the final gatekeeper for lifecycle visual quality
Balance speed and scale without compromising clarity or brand trust
Influence cross-functionally
Partner deeply with Performance marketing, CLM teams, Product Managers, and Brand teams
Advocate for user clarity and trust in high-stakes financial journeys
You'll Know You're Winning When:
Design-Led Performance…
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