International Marketing Manager

Location: Bengaluru

Role

Purpose:

To lead and expand Narayana Health’s international patient services and medical value travel business with a strong focus on Africa. The role involves developing partnerships, driving patient acquisition, and ensuring seamless end-to-end patient experiences while building the hospital’s brand internationally.

Qualifications:

- Graduate in any discipline;
- MBA/PG in Marketing, Healthcare, or International Business preferred.

Experience:

- 10+ years of experience in international business development, medical tourism, or healthcare services, with strong exposure to African markets.

Key Deliverables:

1) Business Development & Partnerships

- Identify and drive new business opportunities across Africa and priority international markets.
- Build strong relationships with hospitals, government bodies, embassies, facilitators, and referral networks.
- Develop strategic partnerships and corporate tie-ups to grow patient inflow and expand Narayana Health’s global presence.

2) International Patient Acquisition & Experience

- Drive international patient acquisition through local partners and referral channels.
- Oversee end-to-end patient journey including visa support, travel, treatment coordination, and follow-up.
- Partner with clinical and support teams to ensure a seamless, high-quality patient experience.

3) Market Development & Brand Promotion

- Position Narayana Health as a leading medical value travel destination globally.
- Execute roadshows, digital campaigns, and outreach initiatives in key markets.
- Track competitor activity and market trends to inform growth strategy.

4) Reporting & Capability Building

- Track and report business performance and patient inflow metrics.
- Train teams on international patient protocols and cultural sensitivity.
- Leverage patient feedback to drive continuous improvement.

Skills Required:

- International business development and strategic partner management
- End-to-end international patient services and operational coordination
- Market analysis, business planning, and performance reporting
- Strong cross-cultural communication and stakeholder management
- High ownership mindset with proactive, empathetic, and results-driven execution