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Job Description & How to Apply Below
This job is with Thermo Fisher Scientific, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Work Schedule
Standard (Mon-Fri) Environmental Conditions
Office
Job Description
We are seeking a highly-skilled Performance Marketing Specialist with a focus on AI-powered search optimization to enhance visibility and digital reach. This role combines traditional SEO and digital advertising expertise with a deep understanding of how AI search engines (such as Google’s SGE, Bing Copilot, and ChatGPT-integrated search tools) are redefining the digital landscape.
In this role, you'll collaborate with cross-functional teams in content, web development, and analytics to craft organic and paid digital strategies that align with both current and next-generation search behaviors.
What will you do?
Conduct keyword research, competitor analysis, and technical audits to identify SEO growth opportunities.
Optimize on-page elements including metadata, structured data, site architecture, and internal linking.
Leverage AI-powered analytics and automation tools to enhance campaign performance, targeting, and personalization across all channels.
Implement and monitor schema markup to improve visibility in traditional and search experiences powered by AI
Develop optimization strategies for AI-driven search results, conversational search, and zero-click content.
Collbaorate with the market development, creative, and content teams to deliver unified, integrated messaging across all digital channels that align with AI and human search itent
Regularly conduct benchmark analysis to support channel strategies and apply findings to paid and organic campaigns
Bachelor’s degree in marketing, communications or related major required.
Experience 4+ years of proven experience managing SEO and digital advertising campaigns
Proficient with major ad platforms like Google Ads, Linked In Campaign Manager, and Microsoft Ads;
Sprinklr experience a plus
In-depth knowledge of search engine algorithms and ranking factors
Strong analytical skills and proficiency with tools like Adobe Analytics, Power
BI, and SEMRush
Excellent project management, communication, and collaboration skills.
Up-to-date with digital trends, privacy standards, and evolving AI capabilities in marketing
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