Manager - Performance Marketing

Location: Bengaluru

The Role

As Performance Marketing Manager, you will own and drive Alike’s paid acquisition engine across key digital channels. This is not a “campaign management” role it’s a growth and efficiency role. You will be responsible for scaling spend profitably, improving CAC and ROAS, and continuously unlocking incremental performance through experimentation, automation, and data-led decision making. We’re looking for someone who understands platforms deeply, embraces AI and automation early, and takes pride in building performance systems that scale.

Key Responsibilities:

Performance Strategy & Execution

- Own end-to-end execution across Google Ads (Search, PMax, You Tube, Discovery) and Meta (Facebook & Instagram).
- Plan, launch, optimise, and scale campaigns across acquisition and retargeting funnels.
- Manage and grow monthly budgets while maintaining strict CAC, ROAS, and efficiency benchmarks.

AI, Automation & Scalable Growth

- Leverage platform-level automation, smart bidding, and audience modeling to improve performance at scale.
- Use AI-driven tools to accelerate creative iteration, copy testing, and performance insights.
- Identify early signals, winning cohorts, and scaling opportunities before performance plateaus.

Experimentation & Optimisation

- Design and run a structured experimentation roadmap across creatives, audiences, bidding strategies, and landing experiences.
- Execute rigorous A/B and multivariate testing to drive continuous performance improvement.
- Collaborate with creative and product teams to build high-impact, mobile-first ad experiences.

Analytics, Tracking & Measurement

- Ensure robust tracking and attribution across platforms (Meta Pixel, CAPI, GTM, GA4).
- Work in a post-iOS attribution environment using incrementality testing, cohort analysis, and performance triangulation.
- Build and maintain clear, actionable dashboards to communicate performance to leadership.

Cross-Functional Collaboration

- Partner closely with creative, product, analytics, and tech teams to align growth initiatives.
- Translate performance insights into clear actions across teams.

What We Are Looking For :

Experience & Skills

- 4+ years of hands-on performance marketing experience in high-growth environments.
- Strong expertise across Google and Meta ecosystems — you understand the “why,” not just the “how.”
- Proven experience scaling spend while maintaining efficiency.
- Comfortable working with large datasets and performance reports.

AI & Automation Mindset

- Practical experience using AI tools for campaign optimisation, creative testing, or productivity.
- Curious, early adopter mindset toward automation and platform evolution.

Analytical Strength

- Strong working knowledge of Excel / Google Sheets.
- Ability to interpret data, identify patterns, and make confident performance decisions.

Mindset & Ownership

- Outcomes-driven, detail-oriented, and highly accountable.
- Comfortable operating in fast-paced, ambiguous environments.
- Constantly looking for the next performance unlock - not satisfied with “good enough.”

Good to Have

- Experience in travel, e-commerce, or consumer tech.
- Familiarity with GA4, attribution models, and MMM concepts.
- Google Ads / Meta certifications.

Why Join Alike

- High ownership and real impact on business growth
- Opportunity to build and scale performance systems, not just campaigns
- Collaborative, transparent, and high-trust culture
- Competitive compensation and strong growth trajector