Category Manager - Electronics

Location: Bengaluru

About Opptra

Opptra () is revolutionizing global expansion for consumer brands with a focus on ecommerce and digital capabilities. We're building a portfolio of category-specialized franchising businesses, powered by our centralized technology platform and global supply chain infrastructure. We create market access through franchising businesses that serve as master franchisees or licensing partners for brands entering new markets. Unlike traditional distribution partners that prioritize brickand-mortar channels, our businesses leverage advanced ecommerce expertise to accelerate market entry while balancing online and offline channels to match local consumer behavior.

With 70% of global consumer growth driven by Asia, we're currently focused on enabling access to these high-potential markets. Our model offers brands significant advantages:

* Reduced market entry costs

* Broader consumer reach

* Faster testing and learning capabilities than traditional retail

* Local expertise with global backing

Role Overview :

As a Category Manager–Electronics you will lead the end-to-end management of a curated portfolio of global electronics brands. You will be responsible for launching, scaling, and optimizing these brands across online and offline channels, ensuring sustainable and profitable growth. The ideal candidate will combine deep electronics category expertise with strong business acumen, performance orientation, and cross-functional collaboration skills

Key Responsibilities:

Brand Launch & Portfolio Management :

- Acquire and onboard high-potential global electronics brand
- Build and manage an exclusive portfolio of electronics brands

Growth Strategy & Execution:

- Scale brands post-launch by expanding SKU assortment, retiring underperforming SKUs, and refining pricing and positioning strategies.
- Work with partner brands to optimize packaging, content, and supply chains.
- Drive growth through collaboration with sales, marketing, and analytics teams.

Channel Development:

- Deliver strong performance on eCommerce platforms.
- Explore and establish offline retail partnerships where relevant.

Profitability Management:

- Ensure GMV contribution and sustainable scale by maintaining margin discipline.
- Use return data and sales analytics to optimize discounting, bundling, and promotional investments

Qualifications &

Experience:

● 8+ years of work experience, with at least 5+ years in eCommerce and 2+ years in the electronics category.

● Strong understanding of consumer electronics buying behavior and safety/compliance norms.

● Hands-on experience with marketplace strategy, lifecycle management, and scaling digital-first brands.

● Proven ability to work cross-functionally with marketing, operations, design, analytics, and brand partners.

● Experience with marketplace platforms and tools.