Head of Digital Marketing

Location: Bengaluru

Location:

Bangalore / Hyderabad

About Infinity Learn

Step into the exciting world of EdTech with Infinity Learn — one of India’s fastest-growing learning platforms backed by Sri Chaitanya, Asia’s largest educational ecosystem. With strong brand recall and celebrity ambassadors like Rohit Sharma and Gukesh Dommaraju, we are scaling aggressively and building a high-impact digital acquisition engine.

Role Overview

We are looking for a Performance-Driven Digital Marketing Leader who has deep hands-on experience in scaling high-volume lead generation through Meta (Facebook & Instagram) and Google Ads platforms.

This role will own the entire digital acquisition funnel, from campaign strategy to lead quality, conversion optimization, and revenue impact.

Key Responsibilities

Lead Generation & Performance Marketing Ownership

• Own and drive large-scale lead generation campaigns across:

- Meta Ads (Facebook & Instagram) – Primary channel

- Google Ads (Search, Display, You Tube)

• Build, execute, and continuously optimise performance campaigns focused on lead volume growth, lead quality improvement, CAC and ROAS optimisation.

• Drive full-funnel campaign strategy across acquisition, remarketing, and conversion stages.

Funnel & Conversion Optimization

• Own the end-to-end lead funnel:

Ad → Landing Page → Lead Form → CRM → Sales → Enrollment

• Partner closely with Sales and CRM teams to improve lead-to-enrollment conversion and reduce junk leads.

• Design and execute A/B tests across creatives, audiences, landing pages, and bidding strategies.

Campaign Execution & Budget Ownership

• Manage and optimise large performance marketing budgets.

• Drive efficiency across key metrics such as CPL, CAC, Conversion Rates, Revenue & ROI.

• Build data-backed scaling strategies across channels.

Experimentation & Growth

• Design and execute marketing experiments to unlock growth opportunities.

• Leverage AI tools, automation, and data analytics to improve campaign efficiency.

• Stay updated with platform algorithm changes and new ad product launches.

Stakeholder & Team Collaboration

• Work closely with Product, Sales, Analytics, and Creative teams.

• Drive accountability through performance dashboards and reporting.

• Lead and mentor performance marketing teams and agency partners.

Must-Have Requirements

• 8–14 years of experience in Performance Marketing / Digital Marketing

• Strong hands-on experience running Meta Ads & Google Ads lead-gen campaigns

• Proven track record of scaling qualified leads and improving conversion funnels

• Experience managing high monthly performance marketing spends

• Strong understanding of lead funnels, CRM integration, and attribution tracking

• Prior experience in D2C or EdTech lead generation roles

• Highly data-driven and experimentation-focused mindset

Good to Have

• Experience in Education / Coaching / Test Prep / D2C consumer businesses

• Experience managing affiliate or partner lead channels

• Exposure to marketing automation tools and CRM platforms (Leadsquared,Zoho, Hub Spot, Salesforce)

Success Metrics in This Role

• Lead volume growth with improved lead quality

• CPL & CAC optimisation

• Lead-to-enrollment conversion improvement

• ROAS and revenue contribution

• Funnel efficiency improvements

Why Join Infinity Learn?

• Be part of one of India’s fastest-growing EdTech companies

• Opportunity to scale large digital acquisition funnels

• Work with high-impact marketing budgets

• Collaborate with top talent across product, sales, and analytics

• High ownership and leadership visibility