Manager Marketing; Data Analytics

Position: Manager Marketing (Data Analytics)
Location: Bengaluru

JD:

Role Overview :

We are seeking a highly analytical and strategic Manager – Product Marketing Data Science & Strategy to lead the intersection of data science, product marketing, and business decision-making. This role will be instrumental in translating complex data into actionable insights that inform go-to market strategies, product positioning, customer segmentation, and revenue growth initiatives. This role is at the intersection of marketing, data science & analytics, and business strategy.

The ideal candidate has strong technical acumen, marketing intuition, and a business-oriented mindset to drive high-impact decisions across product marketing efforts.

What your main responsibilities are :

Data Science & Advanced Analytics
• Build predictive models and machine learning solutions to optimize targeting, pricing, customer segmentation, and lifecycle marketing strategies.
• Conduct advanced statistical analysis to understand customer behavior, product adoption patterns, and campaign ROI.
• Develop and scale algorithms to support personalization, lead scoring, and conversion rate optimization.

Strategic Marketing Insights
• Partner with product marketers to shape positioning, messaging, and GTM strategies using data-driven insights.
• Analyze competitive landscapes, market trends, to support strategic planning.
• Deliver high impact insights and recommendations to cross-functional stakeholders.

Data Infrastructure & Reporting
• Define data requirements and work with engineering and BI teams to ensure clean, scalable, and accessible marketing datasets.
• Develop interactive dashboards and self-service tools to democratize marketing performance data across teams.
• Own key performance metrics and attribution models that connect marketing activities to business outcomes.

Cross-Functional Collaboration
• Act as a strategic thought partner to marketing, product, and sales leadership.
• Collaborate with GTM teams to test hypotheses, run experiments, and iterate on marketing strategies.
• Drive alignment on customer definitions, metrics, and business drivers across departments.

Team & Project Leadership
• Lead cross-functional analytics initiatives and manage junior data scientists or analysts.
• Champion data literacy and insight-driven decision-making across the marketing organization.

What we are looking for

Education & Experience

• Master’s degree in data science, Statistics, Economics, Computer Science, Engineering, or related field.
• 10+ years of experience in product analytics, data science, strategy roles, preferably in a global consulting environment.
• Proficiency in SQL, Python, and data visualization tools (e.g., Tableau, Power BI, Looker).
• Experience building models using machine learning libraries and frameworks (e.g., scikit-learn, XGBoost, Tensor Flow, etc.).
• Strong communication and storytelling skills with the ability to explain complex concepts to non-technical stakeholders.
• Proficient with marketing concepts, strategy consulting, and product lifecycle

Fed Ex was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.

Our Company

Fed Ex is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day Fed Ex delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of Fed Ex team members, who are tasked with making every Fed Ex experience outstanding.

Our Philosophy

The…