Growth Marketing Manager

Location: Bengaluru

Growth Marketing Manager — Coreworks

Bengaluru (India)
US market focus
Full-time | Equity + competitive compensation

Coreworks is an AI-native product that turns raw data — spreadsheets, systems, uploads — into  finished outputs : models, reports, and decks.

We’re early. The product is powerful and flexible.
That makes  discoverability and explanation  the core growth problem.

This role owns  how people find Coreworks, understand what it does, and decide to try it .

It’s not brand marketing.
It’s not campaign management.
It’s  building repeatable demand from first principles .

You’ll work directly with the founders to define Coreworks’ GTM playbook and scale what works.

Scope of the Role (Explicit Ownership)
You are accountable for  top-of-funnel discovery and early demand  across content, creators, distribution, and targeted outreach.

Your job is to ensure the right users:
Find Coreworks
Understand it quickly
Try it

And that we know  why  those things are happening.

Channels & Activities You Will Own

Written Content (Primary Growth Surface)
Blog posts and workflow breakdowns
Use-case explainers (“How teams turn X into Y with Coreworks”)
Launch posts and feature announcements
Short case studies from early users
Founder-assisted long-form posts and threads
Metrics:  page views → CTR → signups → activation

Video & Creator-Led Distribution
Identify and work with creators on Linked In, X, You Tube, Shorts
Ship demos, walkthroughs, POV workflows, and comparisons
Brief creators, review content, iterate on hooks
Turn high-performing creators into repeat collaborators
Metrics:  impressions → clicks → signups → activated users

Organic Distribution
Own organic distribution on Linked In, X, and You Tube
Partner with founders on narrative-driven launches
Drive ecosystem and community amplification
Metrics:  reach, engagement, assisted signups

Targeted Outbound & Growth Experiments
Run lightweight outbound experiments (email, Linked In, partnerships, referrals)
Focus on learning and qualified conversations, not volume
Tie launches and content to outbound spikes
Metrics:  reply rate, conversations started, pilots, signups

What You Will Build
A repeatable content + creator growth playbook
Clear understanding of which channels and narratives convert
A weekly experimentation cadence
Simple dashboards tying activity → outcomes
A growth system that compounds over time

Example Projects
Launch a “How teams build finished outputs from messy data” content series
Ship creator-led demos showing real Coreworks workflows
Run a targeted outreach experiment to book pilot users
Support a small, high-quality workshop or roundtable around a launch
Turn early usage into short, credible case studies

What Success Looks Like (First 3–6 Months)
We know which content formats reliably drive signups
We know which creators and narratives convert
Coreworks consistently shows up in relevant feeds and conversations
Growth insights are shaping product and positioning decisions

Who This Role Is For
You’ve led growth or demand at a SaaS or AI startup
You’ve shipped  written and video content  tied to real metrics
You’re comfortable owning numbers and tradeoffs
You can run experiments without heavy process
You don’t need perfect attribution to make decisions

What This Role Is Not
Not brand marketing
Not social media scheduling
Not ads-only growth

This role owns  discoverability and demand .

Why Coreworks
Early, high-ownership role
Direct access to founders and product decisions
Build the growth engine from zero
Meaningful equity if you get it right

Apply with a short note on:
Why Coreworks
One growth channel or system you owned end-to-end — what you shipped, what metrics you tracked, what worked, and what didn’t