Senior Manager – CRM Growth Marketing

Location: Bengaluru

Growth Marketing Senior Manager – CRM

Location:

Mumbai/ Bangalore
Workplace Type:
Hybrid

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies, and organizations.

Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the Company is valued at $3.2 billion, and is backed by Accel, Soft Bank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Role Overview

As Senior Manager – CRM, you will spearhead CRM strategy and execution for Emeritus’ global business, with a strong focus on lead/application nurturing through CRM channels, marketing automation, Whats App-led engagement and integrations and revenue growth. This is a critical role at the intersection of Marketing and Technology, driving reactivation, personalization, and lifecycle marketing  role requires hands-on execution capability along with strategic planning expertise, particularly across Salesforce Marketing Cloud (SFMC) and Whats App-based customer journeys.

Key

Roles & Responsibilities

Own lead to final applicant conversion targets at Campus and programme level
Lead Whats App integration initiatives for user engagement, retention, and lifecycle marketing
Work closely with the creative, operations, analytics, business, and tech/engineering teams
Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies.
Design and deploy multi-channel CRM campaigns across  Email, Whats App, SMS , and other automation tools
Can work closely with Tech team to build integrated & automated CRM journeys for admissions, outreach and tele-counsellors
Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementation
Leverage  SQL queries  to analyze user behavior, campaign performance, and funnel metrics
Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
Conduct root cause analyses on platform and business issues
Collaborate with legal to ensure compliance with data laws while marketing to a global audience
Maintain a balance between rapid execution for growth and adherence to business compliance for partner schools

Key

Skills & Qualifications

A holder of a bachelor’s degree in either marketing, business, or a related field. MBA is an advantage!
6+ years of relevant work experience in growth marketing roles at high
growth or technology companies
You have a bias for action and a desire to make an impact
Mandatory:
Working knowledge of Salesforce Marketing Cloud (SFMC)
Mandatory:
Moderate-to-strong experience with Whats App integrations for CRM
Proven experience in deploying marketing campaigns across channels such as email, Whats App, and SMS
Strong data and analytical skills, with proficiency in Excel and SQL
Excellent communication abilities and stakeholder management skills
Experience in global markets is beneficial
A background in high-growth B2C products/services with consultative sales is advantageous

What you will get:

Be part of a team, which is highly performance driven and is at the center of driving the revenue goals of the organization.
Overall experience of growth marketing with strong revenue delivery experience
Cross functional exposure, work on growth marketing strategies along with tech, content, and business teams
Career growth opportunities across the length and breadth of growth marketing, product and across the organization in variety of functions.