Data Analyst-Market Mix Modeling+Ms-Excel&SQL

Location: Bengaluru

Analytics Operations Analyst – Marketing Mix Modeling

The Analytics Operations Analyst will support marketing analytics agenda by executing pre-built marketing mix models, validating inputs and outputs, and translating results into actionable insights. This role focuses on data readiness, model execution, diagnostics, optimization scenarios, and stakeholder-ready readouts, rather than model development.

Responsibilities

Collect, review, and validate all required inputs for marketing mix analyses, including target lists, segments, deciles, forecasts, and promotional data.
Execute pre-built marketing mix models following established methodologies and standard operating procedures.
Run detailed data and model diagnostics to assess data integrity, model stability, and result reasonableness.
Build historical promotional performance assessments and standardized analytical readouts.
Budget Optimization & Scenario Planning
Stakeholder & Cross-Functional Collaboration
Operational Excellence & Prioritization

Qualifications

1–5 years of experience in marketing analytics, commercial analytics, or analytics operations.
Hands-on experience working with marketing mix models or related analytical frameworks (execution, interpretation, or validation).

Required Skills

Strong analytical skills with the ability to validate datasets, interpret model outputs, and identify anomalies.
Experience preparing executive-ready analytical summaries and presentations.

Preferred Skills

Proficiency in SQL and/or analytical tools (e.g., Python, R, SAS) for data validation and analysis.
Experience working with large, multi-source marketing and sales datasets.
Familiarity with optimization concepts and scenario modeling.
Comfort working within structured analytical workflows and SOP-driven environments.