Marketing Manager; ABM | GTM | Content | Events

Position: Marketing Manager (ABM | GTM | Content | Events)
Location: Bengaluru

Soroco is shaping how enterprises understand work in an AI-driven world. At the center of that mission is marketing that can think deeply, execute crisply, and speak fluently about AI, enterprise systems, and measurable business impact.
This role is for a Marketing Manager who wants ownership, visibility, and the chance to work on ideas that actually matter. You will help define how a category-defining AI platform is understood by enterprise buyers, analysts, and the market  you enjoy turning complex products into sharp narratives, building programs that sales teams trust, and using AI as a real force multiplier in your work, this role was built for you.

What You’ll Own:

Product & Narrative Leadership
Shape product and solution narratives across industries, use cases, and buyer personas
Translate complex AI, interaction data, and enterprise workflows into compelling, executive-grade messaging
Partner closely with Product, Sales, and Leadership on decks, solution briefs, launches, and GTM assets
Build content that sales teams confidently take into CXO conversations

Content That Builds Credibility
Own long-form and short-form content including blogs, whitepapers, POVs, customer stories, and sales enablement
Maintain a consistently high bar for clarity, depth, and originality
Support analyst narratives and enterprise storytelling where required
Build content that signals authority and trust

Account-Based Marketing
Design and run ABM programs for high-value enterprise accounts
Work with sales to map accounts, personas, buying committees, and journeys
Create personalized content and campaigns aligned to revenue motion
Treat ABM as a strategic growth lever

Demand Generation & Growth Execution
Own email marketing, marketing automation, and lead nurturing programs
Build demand across traditional and AI-driven search (SEO, AEO), as well as email, events, and outbound programs
Partner with SDRs and sales to align campaigns to meetings, pipeline, and revenue
Track performance across MQLs, SQLs, pipeline influence, and conversion quality

AI-First Marketing
Use AI daily across research, content creation, automation, and insights
Experiment with workflows that combine human judgment and AI leverage
Stay deeply curious about LLMs, agentic systems, and how AI is changing enterprise work
Bring practical AI thinking into everything you build

What We’re Looking For:

Core Experience
4–8 years | B2B SaaS experience strongly preferred; exposure to  AI platforms a plus
Strong foundation in product marketing and content
Proven experience with ABM and enterprise GTM motions
Hands-on experience across tools such as Hub Spot, Google Analytics, n8n, Figma, or similar
Comfort working closely with sales and leadership teams

Mindset & Strengths
Sharp written and verbal communication
Ability to simplify complex ideas without losing depth
High ownership and strong execution bias
Comfort operating in fast-moving, ambiguous environments
Genuine passion for AI, data, and enterprise technology

Why Soroco
Work on a category-defining AI platform with real enterprise impact
High-ownership role with visibility across product, sales, and leadership
Opportunity to shape how AI and work intelligence are understood globally
A team that values thinking, clarity, and execution equally